我国现阶段汽车消费心理分析

对消费者需求心理的研究是营销的一项重要的内容，准确的把握消费者的心理，是成功制定产品和销售策略的关键。我国汽车市场容量巨大，但是尚处在起步时期，很多在国外成功的车型到了中国之后出现了水土不服的现象。其原因多是没有很好的把握中国消费者的消费需求心理。本文通过对我国现阶段汽车市场上不同价位区间的车型销售情况研究，探讨我国消费者的汽车消费需求心理。     

基于主成分分析法的汽车轮毂感性认知的研究

随着市场经济的深入发展,人的消费方式走向多元化,产品不仅仅要具有科学合理的结构和功能,更应该满足消费者心理及精神层面的需求,这就要求产品的设计过程要充分考虑到消费者的感性需求,尽量满足大部分消费者的偏好。本文在对汽车轮毂造型要素分析的基础上,运用感性工学的理论和语义差分法获取感性需求数据,然后运用主成分分析法建立数据分析模型,最终得到年轻人相应于汽车轮毂造型的意象偏好。并用分析结果进行汽车轮毂造型设计的实例研究,籍此以提高汽车轮毂设计的有效性。     

基于设计心理诠释汽车设计的小作业空间安全性

本文从心理学认知的角度来进行重新诠释汽车小作业空间的安全性,从汽车小空间的心理需求及心理感受研究驾驶者的心理感受与安全。最后,提出了汽车小空间再设计的构想与安全心理。     

汽车企业实施延迟策略的优势条件分析

汽车产品类型的增加以及个性化定制的发展使得汽车企业所面临的产品需求不确定性大幅度提高,汽车企业之间的竞争开始转变为基于时间的竞争和基于顾客的竞争.延迟策略作为实现大规模定制的有效手段,开始引起汽车企业的重视.由于实施延迟策略的成本较高,因此,很多汽车企业不敢轻易实施该策略.该文结合国内外汽车企业实施延迟策略的案例,分析了汽车企业实施延迟策略的优势,指出零部件的模块化设计、计算机网络技术的应用、JIT生产模式的推广以及整车企业在整个汽车供应链上的核心地位等汽车供应链所表现出来的重要特性都成为汽车行业实施延迟策略时所具备的重要优势.     

基于知识的产品过程设计方法研究

产品设计的过程优化与逐层求解中,信息与知识的有效表达与组织受制于需求、原理、标准及材料与成本等约束规则的影响.这里结合产品需求、效应、原理求解及产品试制、材料选择与质量控制等内容进行过程性的循环求解,对产品的过程信息模型中引入了本体的形式化知识表达机制,研究了产品过程进化过程中的设计过程映射与产品制造过程中的回馈求解.以剖布机为实例分析构建了产品过程信息的知识交换与共享语义描述和推理方法.     

基于方法-目的链模型的新能源汽车消费行为研究

运用方法-目的链理论对新能源汽车消费行为进行深入分析,用因子分析和典型相关分析两种方法,探寻消费者在消费新能源汽车时其产品属性、利益、价值之间存在的关系.研究发现:消费者在购买新能源汽车时重视产品属性中的美观舒适、安全性、新能源技术、口碑与宣传、经济性,获得功能结果、社会心理结果、环保结果的利益,实现受尊重、归属感和亲情的价值观.研究拓宽了方法-目的链的应用领域,所提出的结论对新能源汽车营销实践具有指导意义.     

基于消费者认知的产品形态偏好预测系统

为把握终端消费者对产品形态的偏好及有效辅助设计师进行协同设计,运用家访谈、影响汽车外观造型特征的眼部跟踪观察实验、影响产品意象认知的造型特征提取实验、关键造型特征与产品意象认知关系的量化实验等方法,获得影响汽车造型意象的关键造型特征主要为车灯、侧面轮廓线以及进风格栅,得到了汽车风格与造型特征之间的关系矩阵,并进一步建立了基于特征匹配的产品意象认知模型.最后,应用该模型,开发了汽车草图设计原型系统.     

网络品牌社群参与需求结构及其测量

通过对网络品牌社群参与动机研究的梳理,研究网络品牌社群参与需求结构,设计网络品牌社群参与需求结构量表并进行量表检验.采用扎根理论研究方法,对消费类产品(如手机、汽车等)网络品牌社群成员的帖子进行深入编码分析,形成网络品牌社群成员参与需求的理论模型.采用开放式问卷、深度访谈、头脑风暴等方法修改并完善测量量表,通过预测试,检验量表的可靠性和有效性.该量表为进行后续网络品牌社群参与对顾客价值、品牌忠诚等作用和影响研究打下基础.     

最新汽车门板内饰工艺应用

随着社会经济的发展以及科学技术的突飞猛进,越者越多的人使用汽车这一变通工具来进行出行,汽车的出现大大提高了人们的生活节奏,因此,深得人们的喜爱.另外,本世纪人们的性格渐渐呈现个性化发展以及高水平的科学技术,汽车销售企业逐渐研制了一些满足人们个性化需求的产品,这些产品的应用不仅使得人们的视觉得到了事受,而且还能改善写驶者的心理情绪,与此同时,这些产品的制造工艺以及模板的设计的难度也越来越高,因此,在对这些产品进行制造前需要细致谨慎的选好制造模板,从而更好的投入产品生产活动中,为企业创造价值.     

从着装心理看中老年服装市场的发展潜力

从心理、生理因素 ,社会文化和生活环境等方面分析了中老年人的着装心理和消费需求 ,认为中老年服装市场有着巨大的发展潜力 ,应深入研究中老年消费者的着装需求 ,开发适销对路产品 ,培育和开拓中老年服装市场 .     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the