基于客户生命周期的电信企业营销策略分析

2004年，中国移动用户的离网率为12．6％，中国联通C网离网率为29％，C网离网率为11．5％。较高的离网率造成电信客户在网时问逐渐缩短，严重影响电信企业的可持续发展。基于此，本文以客户生命周期理论为基础，探讨客户生命周期各阶段电信企业的营销策略，通过动态跟踪、引导、管理客户的方式。通过持续不断的信息互动，为客户创造优异的消费体验，最大限度的达到客户生命周期价值最大化，实现电信企业和客户的双赢。     

关于中国电信股份有限公司汕头潮南区分公司客户保留策略的研究

本文基于潮南电信所处的通信市场经营环境和竞争格局,以事实、数据为基础,就中国电信股份有限公司汕头潮南区分公司用户离网的现状、原因进行了分析。同时,面对企业日趋严峻的用户离网形势,结合SWOT分析、4P理论等方法,就潮南电信离网问题对策进行了理论分析,提出了潮南电信用户离网问题对策研究的总体思路,初步建立起一个用户挽留机制。通过本文的分析和研究,希望能够解决潮南电信目前用户离网率居高不下的问题,提升客户关系管理能力。     

贝叶斯模型比较的多模型组合框架在软测量建模中的应用

针对基于单一模型建立的软测量模型存在着预测精度需要进一步提高的问题,在分析目前常用的2种多模型组合框架的基础上,提出了一种基于贝叶斯模型比较的多模型组合框架。该框架以通过模糊c 均值聚类分析获得的生产过程状态变化知识为基础,对每种状态下各子模型的预测性能采用贝叶斯模型比较方法进行比较,并以此为基础在不同状态下采用了不同的子模型加权策略。在进行模型比较时,基于交叉检验分布,使用子模型训练所得采样序列,有效地减少了计算量。将该框架用于工程应用,取得了较好效果。     

基于概率图模型的互联网广告点击率预测

点击率预测可以提高用户对所展示互联网广告的满意度,支持广告的有效投放,是针对用户进行广告的个性化推荐的重要依据.对于没有历史点击记录的用户,仍需对其推荐广告,预测所推荐广告的点击率.针对这类用户,以贝叶斯网这一重要的概率图模型,作为不同用户之间广告搜索行为的相似性及其不确定性的表示和推理框架,通过对用户搜索广告的历史记录进行统计计算,构建反映用户间相似关系的贝叶斯网,进而基于概率推理机制,定量度量没有历史点击记录的用户与存在历史点击记录的用户之间的相似性,从而预测没有历史点击记录的用户对广告的点击率,为广告推荐提供依据.通过建立在KDD Cup 2012-Track 2的Tencent CA训练数据集上的实验,测试了方法的有效性.     

一种用户成长性画像的建模方法

用户成长值反映用户粘性,预测用户成长值有助于实现精准营销。聚焦用户成长性画像研究,针对用户原始数据记录复杂多样、难以提取有效特征的问题,通过散点图分析挖掘影响用户成长值的因素,提取行为特征和相对稳定的时间特征,并对比基于树的特征筛选算法和L1范数进行特征筛选。针对已标注成长值的用户数据不足问题,改进COREG算法,通过半监督学习模型丰富训练数据,提高模型的预测准确度,同时降低原算法的时间复杂度,最后采用模型融合整合不同模型的优势。在CSDN博客平台提供的SMP CUP 2017数据集上进行实验,结果表明,建立的模型有效地提高了泛化能力和预测准确度。     

基于聚类和随机矩阵理论的用电行为刻画方法

针对配网大数据应用背景下难以建立用户用电行为刻画模型的问题,提出一种基于聚类和随机矩阵理论的电力用户用电行为刻画方法.首先利用K-means聚类法对海量用户用电特征数据进行分析,根据不同用电模式对用户进行群体划分.然后基于随机矩阵理论建立用户用电行为分析模型,利用各用户群体的经济数据、气候数据及电力价格数据等辨识与用户群体用电量相关联的因素,实现对电力用户用电行为的刻画.最后通过甘肃省武威市电网实际用电数据验证所提方法的有效性和准确性,为电力精准营销和制定电力需求侧响应策略提供数据支撑.     

基于特征分箱和K-Means算法的用户行为分析方法

针对网购用户所产生的购物行为进行分析,首先通过数据处理构建客户关系管理模型(RFM模型),在此模型的基础上采用特征分箱法和K-Means聚类两种方法对用户进行细分,并对2种模型结果进行比较分析,讨论二者的差异性和具体的应用范围和意义.其中,基于特征分箱法的RFM模型将变量转化到相似的尺度上并将变量离散化,使得用户分类标签更加清晰,也可依据各类标签分类出不同类型的用户.K-Means算法通过轮廓系数评估聚类算法质量以至于选取最优K值.本文实验分析结果可为运营商提供更加可靠直观的数据,使得运营商可以根据不同用户的不同行为进行市场细分,进而进行精准营销和服务设置.     

浅析移动营销中的短信息服务策略

介绍了移动营销的含义及主要对象,分析了短信息服务的类型与优缺点,并借鉴用户接受模型的相关理论,建立了成功的短信息服务模型,针对目标市场提出了基于移动营销的短信息服务策略。     

一种记忆性移动定位管理策略及其性能分析

针对当前的定位管理策略消耗大量无线带宽资源的缺点，提出了一种基于记忆性的智能定位管理策略，比较了顺序寻呼和并行寻呼两种方法对策略性能的影响。由于寻呼开销和寻呼延迟之间存在折中关系，在执行 该定位管理策略时，系统可以根据用户的移动预测水平和对服务质量的要求灵活选择不同的寻呼方法，从而提高系统资源利用率和服务质量。理论分析和数值计算结果均表明，在液体流动运动模型下，该策略比传统定位策略节省了大量的无线带宽资源。     

基于随机Petri网的通信线路抢占式服务分析

随机Petri网是一种图形化的数学建模工具.对基于随机Petri网的具有抢占式服务策略的通信线 路进行了分析.为了实现高优先级用户对低优先级用户服务中断的模拟,采用了基于变迁的抑制弧.推导 了瞬时概率的表达式.最后,针对2个不同用户的实例,给出了M/G/1/2/2排队模型的分析结果.     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Design and analysis of generic LBS application developing platform

Location based services is promising due to its novel working style and contents.A software platform is proposed to provide application programs of typical location based services and support new applications developing efficiently. The analysis shows that this scheme is easy implemented, low cost and adapt to all kinds of mobile nework system.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that