谈现代公益海报设计与探讨

现代海报是一种快速的信息传递艺术,是一种大众化的宣传工具。海报设计必须有相当的号召力与艺术感染力,要调动形象、色彩、构图、形式感等因素形成强烈的视觉效果;它的画面应有较强的视觉中心,应力求新颖、单纯,还必须具有独特地艺术风格和设计特点。公益海报不是以收费性的商业宣传来创造经济效益,而是＂免费推销＂某种意识和主张,向公众输送某种文明道德观念,以提高他们的文明程度,获取良好的社会效益的海报。公益海报是为了营造一种气氛和声势,即某种社会氛围。海报是以水为中心,呼吁人们要节约用水,珍惜水资源,为子孙后代着想的整体理念。     

电影是波兰文化的名片——专访波兰驻华文化参赞帕维尔·米莱夫斯基

今春的北京，人们流行去波兰大使馆看电影。自2008年底，波兰驻华大使馆启动了“波兰电影展”活动，通过网络和海报的形式对外宣传，吸引了不少对欧洲文化心向往之的青年人前来观看。相比其他国家驻华使馆文化促进处的低调和保守，波兰的尝试让人眼前一亮。为此，本刊对“波兰电影展”的负责人——波兰大使馆文化参赞帕维尔·米莱夫斯基先生进行了采访。     

简评卡夫卡作品的艺术虚构与艺术真实

卡夫卡是二十世纪西方现代派中的杰出代表，他以自己惊世骇俗的艺术创作，另辟蹊径，为西方学拓展了艺术表现的空间，创造了一种令人不寒而粟的艺术真实。章主要从以下三方面对卡夫卡的创作进行了探寻：卡夫卡在进行艺术虚构时总是脱离不了浓重的自传色彩，这是其创作的主要特征；卡夫卡采用变形、怪诞、象征等现代派手法，使作品呈现出扑朔迷离、光怪陆离的艺术氛围；卡夫卡的作品貌似荒诞．实则真实地表现了西方现代人的生存状态．透露出浓重的悲观和绝望的色彩。     

悬念设计定向指引的艺术表现

以悬念设计具有有意注意特征的心理学原理为切入点，分析了现代悬念设计在艺术表现中的设置方法．探讨了悬念设计中好奇心、新异感、自然美学事物和社会广泛共鸣等在视觉艺术表现中的审美价值，为现代艺术设计提供了新的理论依据和思路．     

广告的修辞与文案

在广告产生、演变过程中的各个环节中，诸如宣传、口碑、标帜、海报、报牌、图像、杂志、广播、电视、广告报、展览会、展示会、波普艺术、欧普艺术、包装与功能改变中，在广告制作前的市场调查、消费者调查过程中，在广告的文字撰写、图像设计，如何刊登以及制作广告的方法等步骤中，无一不借助于或隐或显的修辞手段，来提升广告的商业宣传效能，增加广告的吸引力。修辞手法贯穿于广告从产生到刊登的整个过程。     

现代艺术与原始艺术内蕴的融合

原始艺术充满神秘美的魅力。现代艺术从造型到审美都融合了原始艺术的内蕴，从而扩展了现代艺术的创造力，促进艺术风格的形成。随着现代艺术向原始艺术回归，现代艺术开始以抽象形式突破了以具体形象表现思想与感情的传统艺术的窠臼，否定内容对形式的决定作用，形成了内容即形式、形式即内容的艺术特征。     

当代中国油画现状的解析

油画在中国发展百年有余．现在已是与中国画比肩的大画种，是中国现代艺术中最具探索精神的重要艺术形式。中国油画自上世纪八十年代开始复苏，逐渐发展成现在的多元格局。当代中国油画的多元生态主要表现为新古典、新具象、新表现、抽象四个方向，艺术形态的多元是中国油画艺术健康和成熟的表现。     

现代艺术的产生与多元发展

现代艺术的产生从一开始就是为了对传统艺术文化进行反叛和解构，以达达主义、波普艺术为例的现代艺术从艺术创作形式上对传统进行颠覆，艺术不再是为了表现集权意志，而是表现当下的时代生活。反本质主义正是为这样的艺术观念的转变提供了理论源泉，随着创作的过程化和艺术的生活化，种种新潮流派的出现唱响着这个时代的主旋律，艺术走向多元。     

谈“东情西调”思想在汉字海报设计中的应用——创作《律动》系列海报的体会

“东情西调”注重中西设计理念的融合，汉字作为中华民族精神形象与情感气质的载体，历经岁月、文化、社会风俗的积淀和演化而不断升华，现已成为中国海报设计中不可或缺的重要元素．本文分析了汉字在海报设计应用中的各种表现手法，结合《律动》系列海报的创作，具体阐述“东情西调”思想在汉字海报设计中的应用。     

装饰图案艺术中的传统与现代

结合艺术设计专业的学生对中国传统图案知之甚少，对国外现代艺术不能理解吸取的问题，探讨图案艺术的传统性与现代性．论述了中国传统装饰图案造型手法与西方现代艺术表现方法的共同点及差异性．文中认为：艺术设计中的图案教学，应该培养学生对中国传统图案装饰风格、造型规律的认识，以及装饰思想的理解，加强学生对传统文化的修养；同时还应该使学生了解西方现代艺术造型的方法与思想本原．通过对中西图案造型及思想的理解，使学生认识到中西古今在造型上的相通之处，这样就不会食古不化，也不会崇洋媚外，从而拓展学生的设计思维空间．     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with     

Journal of Donghua University ( English Edition) Contents of Volume 31

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