大数据时代背景下的媒介传播新形式

大数据时代,能否创新媒介传播形式,做到"精准服务"成为媒体发展的关键因素之一。大数据为分析受众的精准需求、个性化精准的传播内容提供支持。通过社会化媒体和社会网络平台吸引受众参与信息的制作与传播,分析受众需求的"相关性",从而对受众需求进行精准研究;通过多元化经营与合作等互动形式,重视基于互联网的数据库的建设,实现"精准服务"。     

以“网络广播”为例浅析广播与新媒体的融合发展

广播作为传统媒体的代表需要根据自身的优势寻求创新,扩大受众群体、增加传播载体、提高自身专业化,通过整合资源,占领多种媒体传播平台和渠道,在未来的新兴媒体时代实现跨越式的创新与发展。     

浅谈电视新闻频道·电视新闻在受众中的传播主导地位

在众多传播媒体中,电视相对于其他传播媒体而言,最大的优势是通过图像,声音、字摹等多种手段,生动全面地把新闻事件再现出来,还原出来。本文阐述的就是电视新闻频道·电视新闻作为主流媒体的主要传播途径在受众传播中的重要作用。从世界上第一个真正意义上的新闻频道的出现,到凤凰卫视,到央视,无不展现出新闻频道和新闻的传播作用。因为这种主流媒体的传播主导作用源于与受众的心灵沟通、情感互动,源于与受众的零时差信息接收,源于真实事件的同步再现。     

从传播学角度解析O2O电子商务模式

作为一种新型电子商务模式,O2O将线上营销和线下营销有机结合,为商家和消费者提供沟通平台,吸引众多商家涉足。基于拉斯韦尔的5W模式从传播者、传播内容、受众、媒介、传播效果五方面分析O2O电子商务的传播过程,可知,O2O电子商务的传播优势包括受众的媒体接触、多媒体的传播手段、通过"意见领袖"提升宣传效果及传播效果的针对性等。     

浅析微博客时代受众的演变

网络时代的到来,使得我们的信息发布显得轻而易举,受众不再是被动的信息接受者,而成为了信息的发布者,新闻不再是记者的专利。而微博客的出现无疑成为这场革命的助推剂,它给广大的普通受众提供了一种最为广泛的话语平台,至此,受众演变成为自己信息的发布者、把关人,公众的话语变成了公开的秘密,但如何正确的对待和规范微博客时代受众的话语权是我们目前需要关注和探讨的话题,努力将话语权加强的优势为媒体传播和营造良好的和谐社会所利用也是社会发展的一个目标。     

高校校报受众意识的缺失与确立

高校校报是高校中占据主导地位的重要校园媒体.然而,受众意识的缺失,逐渐成为高校校报受众流失的重要因素.通过对高校校报受众意识缺失的表现及原因的分析,提出了高校校报确立受众本位意识、提升传播效果的有效对策.     

教学型高校电视台的构建及服务教学功能

高校电视台是发挥校园文化职能的重要阵地,有着传播范围地域性强,受众稳定,传播内容针对性强等特点.教学型高校电视台的建设,要坚持以服务教学为目标,充分发挥电视媒体的优势,优化教育教学手段,促进教学质量和办学效益不断提高,把高校电视台建设成为在广大师生心目中具有影响力、引导力的教学电视媒体。本文就教学型高校电视台的构建及服务教学功能进行探讨与分析.     

数字技术助推传统视频互动性升级转型

传媒产业与数字技术的融合创新对视频制作的发展起到根本性作用,在推动视频互动性升级转型方面体现得尤其明显.同时,接收的多屏化、移动化、碎片化等传播生态特性倒逼传统视频必须从播出平台、制作方式、传播介质等方面进行变革.数字技术对传统视频互动性的影响主要表现在提升受众对节目的参与度,形成受众参与节目生产的态势;数字媒体受众的沉浸式体验,在虚拟与现实之间建构传播优势以及交互式视频的兴起.实现视频产业全面数字化转型需要充分尊重受众主体地位,回归受众本位,而不仅仅是简单的技术升级,更需要攻克数字媒体中具有共通性的关键技术,从而有效适应新的传播环境.     

短信互动开拓电视媒体新领域

在信息快速流动、受众诉求提高、获取渠道增加、媒介日趋发达的今天,各种媒体都在借助现代高科技手段,想方设法挖掘自身潜能,绞尽脑汁发挥自身优势,创新媒体表达方式,拓展媒体交流途径,以期扩大受众市场占有率,实现媒体影响力和收益率的最大化。手机短信作为一种全新的相对独立的交互模式,受到人们越来越多的重视。尤其在伊拉克战争开始以后,手机短信在最短的时间内传播了战争爆发的新闻,成为人们获取信息的又一重要途径。于是有许多业内人士将这种具有无限移动、快捷、即时、人性化特点的短信业务称为继互联网之后的第五媒体。     

从受众心理看新闻报道的改进

随着信息时代的到来，媒体面临着空前激烈的竞争和挑战。在新闻传播的两极，“受众”与“传者”的关系发生着深刻的变化，研究“受众”心理，总结归纳他们的新要求、新愿望，有的放矢提高新闻报道水平成为各媒体的当务之急。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the     

An affordable accurate evaluation of the binding conformations predicted by molecular docking studies in bio-system

Franck-Condon factors bridge the gap between theoretical modeling and experimental observations for molecular electronic spectroscopy and electron transfer.Under the displaced harmonic oscillator approximation,multidimensional Franck-Condon factors are decomposed into a product of many one-dimensional(1D)Franck-Condon(FC)factors,and each 1D-FC factor is associated with one Huang-Rhys factor that determines the leading contribution of     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with     

Journal of Donghua University ( English Edition) Contents of Volume 31

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