形象设计--现代产品设计之关键

产品形象设计作为一种创造性活动，要以产品设计为核心。任何产品的形象设计都应始终围绕着人的需要来进行、另外产品形象设计要将产品的内外因素相结合，使产品的形象设计成为一种完整的效应性创造一而感应性塑造则是产品形象设计的具体化。为此，在产品形象设计中，应注重人的精神感观表现及在共识感应中的个性化。     

文化·识别·效益──浅谈企业视觉形象设计的战略意义

企业经营机制正在转换，企业视觉形象设计必须随之而变，这是市场竞争的需要。本文讨论企业视觉形象设计的经济效益和社会效益。     

企业形象与品牌整合设计

本文从整合的高度阐释了企业形象设计与品牌整合设计的关系,分析了现行国内CI设计在企业形象建设上存在的弊端,提出了全新的企业形象设计定位思想,明确了企业形象与品牌形象在整个品牌形象构建中的相辅相成关系。     

数学教育与人文精神

数学教育的最终目的是数学本质力量的体现和人文精神的全面提升。人文精神是以人的真、善、美为价值取向，以崇高的做人品质为核心。本文从数学教育与人文精神的相互关系入手，阐述了如何在数学教育与人文精神中相互整合，相互渗透，以及如何在数学教育中培养人文精神的基本方法和原则。     

泰安市城市旅游形象的设计与塑造

旅游形象设计和建设已经成为当今城市旅游发展的战略武器和竞争策略,通过对泰安市城市旅游形象设计与塑造进行实证研究,将泰安市总体旅游形象定位为中国历史文化名城,山城一体的旅游观光与接待城市.还依据企业形象设计(CIS)和地区形象设计(DIS)的基本理论,提出了泰安市的理念形象(MI)、视觉形象(VI)、行为形象(BI)以及塑造策略.     

人文精神:传统与现代

“人文精神”是“人文”与“人文主义”的内核和价值依托，它追问的是人与自身、人与社会以及人与自然之间的价值关系，并因其批判和超越的特质而与时俱进，通过考察中西人文精神的历史流变，可以对当代新人文精神生成的基本前提、现实基础、最高追求和永恒动力作出创新性思考与评析。     

国内企业的产品形象设计管理研究

工业设计发源地欧洲涌现了很多优秀的产品形象设计案例。目前,国内很多企业都重视产品形象设计管理,并且国内的设计水平也已经达到了世界领先水平,但欧洲各种产品形象的设计管理理论到了国内却难以落地推行,造成国内优秀的产品形象设计案例甚少。因此,无论是企业,还是设计师,都迫切需要一套适合国内的产品形象设计管理理论。     

读解服饰形象设计中的艺术表达

形象设计是将诸多服饰美要素分析、综合,围绕人这个主题而进行的艺术创作。本文从服装风格流派体系谈起,通过对形象设计诸多因素的分析、研究,结合高等教育的培养目标,归纳出形象设计专业教学中设计理论提供的内在文化层面的支持,揭示了服装风格和流派演变等理论体系对形象设计专业的影响和重要作用,使得形象设计专业更具文化内涵与可持续发展性。     

知识经济与图书馆人本管理

介绍了知识经济与人本管理的概念和特点，论述了知识经济与图书馆人本管理的关系．指出在知识经济时代，高校图书馆应引入新的管理观念——人本管理，通过培植人文精神。实施人文关怀，营造人文环境，从而充分调动和开发人的积极性、创造性，最终实现馆员与图书馆的共同发展。     

对当下语文教学人文精神教育“伪圣化”倾向的反思

文章对当前语文教学中出现的将人文精神教育“伪圣化”的倾向进行了剖析与反思，论述了弘扬人文精神的价值和意义，提出语文教学必须克服人文精神教育的“伪圣化”倾向。由“关注教”、“关注学”转向“关注人”，促进人的全面发展，才能实现语文课程功能的根本性转变。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with