Collar of Lady＇s Wear in Qing Dynasty

The research is started with a query that whether the width of collar in Qing Dynasty is too small. The paper bases on the statistics which come from the collection of the Costume Museum of Denghua University. compares the results with the national standard specification, then analyzes the structure and shape of collars in Qing Dynasty, and tells the relationship between collar and the garment. Furthermore, the paper discusses the function of lady＇s collar in Qing Dynasty and gives a suggestion that collar being an indicator to distinguish women＇s wear from children＇s wear.     

A Strategic Study in the Development of Our National Costume

1. The present situation about the development of Chinese costume brands
The clothing industry in China a relatively late, only a few decades, history, and the current most garment enterprises engaged in a production model.As the market environment changes, and clothing industry focus has been removed from labor and resources between the steering quality and design contest, and clothing industry＇s economic growth as growth from converted to the growth of value added to the number.＂ ＂ production will not only a huge profit expressly entrusted to the brand name holder,     

The Application of aesthetics to the Personality of Brand Garment

This paper presented aesthetics＇ application in strengthening brand garment individuality, through the integrated aesthetics design can develop the personality culture chain of brand garment, this is the supporting point for searching for differences, and also it become the key point to make brand from product to sensibility sale.     

Practice of Italian Trend Book in China

In the past five years, trendy information spread via imported renowned fashion magazines appeared unable to satisfy the industrial needs. Trend books from Milan and Paris have been introduced to big cities in China through official Chinese national agencies, and have gradually drawn more attention within the Chinese fashion industry. Chinese fashion businesses and their designers have difficulties in using the trend book. The main reason is that they don＇t understand the whole structure re of the book, the true meaning of the instruction and the way to use the book. Most companies are not using the book in the correct way. However, if no one realizes this is not the right key to the real fashion design world, an incorrect design logic and abnormal production chain will appear in China which will directly produce an unhealthy impact to the country. It＇s only possible to catch up and grasp the real European trend with Europe at the same time when the trend books are used correctly.     

Grading Discipline for the Fitting Garment with 45° Four-Piece Extraordinary Diagonal Structure Line

The innovative and unconventional diagonal dividing line fitting clothing is one kind of extraordinary structures. In order to make up the fitting garment,the pattern shape is different from the common structure on garment. Besides that,the way of grading series pattern will be different. The fitting garment with 45° fourpiece extraordinary diagonal structure line was taken for example.The series pattern is made directly and the grading rules are found by analyzing the geometric relationship of each grading point in the corresponding pattern. The research technique for extraordinary structures garment is offered. It gives the pattern-maker in garment industry exact grading data on fitting garment with 45° four-piece diagonal structure line. It has practical and scientific guiding sense.     

Development of the Zinc-air Power Battery on Electric Bikes in China

Electric bicycles powered by lead-acid batteries have developed very fast for several years in China. Because the inconvenience caused by the service performance and the inconsistency to the environmental protection policy of the lead-acid battery, the zinc-air power battery was proposed to solve the problem in this paper. The advantage and the feasibility of developing zinc-air power batteries in China have been illustrated in the paper. And, it is represented that development of electric bicycles powered by the zinc-air power battery also can accelerate this kind of battery＇s development in other electric vehicles, which is favorable to economic development and environmental protection.     

Investigation of Jacket Silhouette Based on Ease Distribution

The silhouette of women＇s garment is diversified in its design. In this paper,a new model was developed to predict the silhouette of jacket for the given girth measurements. Sixty-three princess-seam women＇s jackets with seven styles and nine girth dimensions of each style were produced. Their ease distribution was investigated at bustline,waistline,and hipline,respectively. The widths of the cross-sections for bustline,waistline,and hipline were formulated by multiple linear regressions. Then the silhouette was captured from the ratio of waist width to bust width of a designed jacket,together with that of waist width to hip width.     

Global Value Chain Embeddedness,Knowledge Spillovers,and Clustered Firms＆#39; Innovation Performance

Empirical evidence of the effects of global value chain （GVC） embeddedness on clustered firms＇ innovation is presented in this paper. The intermediary roles of the two types of knowledge spillover （ explicit and implicit） in GVC embeddedness and clustered firms＇ innovation are considered, and the effects of structure embeddedness, relationship embeddedness, and acknowledgement embeddedness on clustered firms＇ innovation are examined. Analysis is based on the sample of 134 export-oriented firms from the Shaoxing industrial duster in Zhejiang province of China. Results show that although GVC embeddedness is associated with high use of external knowledge sources, clustered firms＇ innovation is promoted indirectly through explicit knowledge spillover. Intrinsic connections exist among the different dimensions of GVC embeddedness, that is, structure embeddedness not only directly improves relationship embeddedness but also indirectly improves acknowledgement embeddedness through relationship embeddedness.     

Innovations for a changing and challenging world

We live in a rapidly changing world. Firstly, emerging and developing countries＇ research and innovation capabilities are increasing rapidly. China is the most impressive example, having dramatically increased its expenditure on research and development （R＆D） and its human resources for science and technology. As a result, China＇ s share of global knowledge resources has grown dramatically in the past 30 years. Secondly, the nature of innovation is changing. Innovation used to be very much defined and dominated by large companies in Europe, North America and Japan, characterized by a strongly science driven and linear process in which knowledge was generated in academia and then commercialized by industry.     

AHP-Based Optimal Selection of Garment Sizes for Online Shopping

Garment online shopping has been accepted by more and more consumers in recent years. In online shopping, a buyer only chooses the garment size judged by his own experience without trying-on, so the selected garment may not be the fittest one for the buyer due to the variety of body＇s figures. Thus, we propose a method of optimal selection of garment sizes for online shopping based on Analytic Hierarchy Process （AHP）. The hierarchical structure model for optimal selection of garment sizes is structured and the fittest garment for a buyer is found by calculating the matching degrees between individual＇s measurements and the corresponding key-part values of ready-to-wear clothing sizes. In order to demonstrate its feasibility, we provide an example of selecting the fittest sizes of men＇s bottom. The result shows that the proposed method is useful in online clothing sales application.     

服装品牌的营造途径

加入WTO后，中国服装业已进入了品牌营销时代。营造品牌工作是一项系统的工程，它主要包括产品市场定位、风格定位、广告宣传策划及市场销售管理几大环节的相互配合、相互促进，从而成就知名品牌。     

提高我国体育用品产业国际竞争优势的战略选择

据竞争优势理论和我国体育用品业国际竞争力的现状。提出我国体育用品业国际竞争优势的战略选择:首先要充分发挥劳动力的低成本、体育用品巨大的需求潜力及体育用品产业的集群效益等方面的比较优势.再通过品牌建设、营销和保护及对产业集群的品牌资源进行整合等来进行产业结构升级和优化来提高竞争优势.     

陕西省服装品牌发展对策研究

为了提升陕西省在服装行业中的地位,加快服装业的发展并且提升服装品牌的市场竞争力,本文以陕西省服装品牌的发展现状为背景,运用SWOT分析法具体分析了陕西省服装业发展的优势、劣势和面临的机会与威胁.通过大量资料的收集和实地调研,提出了陕西省服装品牌发展对策：即企业应提高品牌意识、关注品牌培育、增强品牌价值、加大技术投入、强化品牌设计、完善产品结构和品牌服务,以此来创建强有力的服装品牌,获得持续的市场竞争力.     

探讨中国现代服装业走向世界市场的发展对策

中国加入WTO后，服装企业面临着新的机遇和挑战。如何走国际化服装市场道路．实行国际化经营，是我国服装业亟待解决的问题。面对企业实际状况，我们应该利用信息技术改造传统行业，开展国际合作合资之路，注重企业强势品牌产品的延仲等等，使中国服装企业阔步走向世界。     

中西部地区中小民企自主创新与发展特色产业研究

"入世"后,中小民营经济将成为中国市场竞争中的主体经济,竞争更加惨烈。在这种情况下,中西部地区中小民营企业只有基于特色产业通过自主创新来才能获得持续的竞争优势。本文对我国中小民营企业中小民营企业自主创新存在的主要问题进行了分析并提出了自主创新的途径。     

韩国星都集团TOMSTORY品牌定位研究和企划解析

服装企业竞争的核心是品牌营销。品牌定位精准与否直接影响其经营质量。研究和解析国际成熟服装企业的品牌定位和企划方案,有助于国内服装企业的品牌建设和再造。这里以韩国星都集团为个案,多角度分析和探讨旗下新创品牌TOMSTORY的定位和企划合理内核,汲取和总结值得国内服装企业学习和借鉴的重要思想和运作步骤。品牌TOMSTORY的核心技术是通过设立目标消费、品牌理念、品牌关键词、产品包装设计、示范店铺、反映历史与现实着装图片解读、各种常规卖场虚拟设计和推广计划等内容,全方住向其品牌的目标合作伙伴和消费群体传达其独特的强势品牌个性和内涵,有效地增强新创品牌的竞争能力。     

促进中小企业工业设计发展的思路

针对我国中小企业面临的缺乏自主设计创新能力的问题,首先探讨了发展工业设计对中小企业打造自有品牌、提高企业竞争力、促进设计观念在制造业和社会的推广、工业设计研究本土化等方面的重要意义.然后从已具备的基础和优势、面对的困难和缺陷两个方面展开对中小企业工业设计发展的现状分析.在此基础上,从以下四个方面提出构建中小企业工业设计发展的促进体系的思路:政府与政策对发展设计的导向作用、中小企业服务体系与工业设计服务的结合、加强高等院校设计教育与中小企业合作的途径、中小企业自身设计管理的调整;最终实现中小企业和设计产业发展的良性循环.     

浙江纺织服装产业集群竞争力及发展研究

浙江省的产业集群及其创造的经济价值已经成为浙江经济发展的鲜明特色。为进一步提升浙江纺织服装产业集群竞争力,文章对浙江纺织服装产业集群发展中的产业结构和增长方式不合理、技术创新的动力不足、品牌建设薄弱等制约瓶颈进行了分析,并从产业集群的核心能力培育、完善其支持体系、打造虚拟企业等方面提出了相应的对策。     

我国制造业全球化的二次创新战略

创新是经济全球化的根本动力,运用二次创新理论,研究发展中国家企业应对全球化竞争的战略,提出了基于全球竞争的二次创新过程模型,并指出了中国制造业将自身置于全球竞争的环境中积极开展二次创新,赢得后发优势的全球化竞争战略对策。     

福建纺织服装产业集群品牌战略研究

分析了集群品牌对于提升产业集群竞争力的作用,介绍了福建纺织服装产业集群品牌发展现状,就其存在的问题提出了加快福建纺织服装产业集群品牌建设的对策建议.