城市旅游形象策划

城市旅游形象是城市旅游吸引力强弱的重要体现。城市旅游的充分发展必须全面实施旅游形象战略，而其核心是要建立独特、鲜明、有招徕力的旅游形象，科学的城市旅游形象策划是首要环节。通过对重庆合川市的旅游形象策划案例研究，提出了城市旅游形象策划的一般思维模式和程序。     

国外旅游地形象研究进展

旅游形象已成为国内外旅游地研究的热点之一,众多的学者倾力于旅游形象研究,并且取得了丰硕的成果.文章从旅游形象研究的起缘、研究内容、方法、趋势等方面研究近30年来国际旅游学界旅游形象的历程,并阐述了国外旅游形象对国内旅游形象研究的启发.     

宝鸡旅游形象定位初探

区域旅游竞争已经进入形象竞争的阶段。旅游形象定位是区域旅游竞争的关键环节。以宝鸡为研究区,从地理学的角度提出了区域旅游形象定位原则,并初步研究分析了宝鸡的区域旅游形象。     

对辽宁省旅游形象定位的分析

旅游形象已经越来越成为影响旅游者选择旅游目的地的重要因素,对于任何旅游目的地而言,拥有良好的旅游形象定位至关重要。本文通过分析辽宁省旅游形象定位的优势与不足,针对性的提出了完善辽宁省旅游形象地措施。     

广西凭祥市旅游形象定位初探

随着区域旅游竞争进入形象竞争阶段,旅游形象定位已经成为旅游竞争的关键环节.该文在广西凭祥市地格分析和受众分析的基础上,提出了该市的旅游形象定位依据,对凭祥市的整体旅游形象和其主要景区的旅游形象分别予以定位并进行了旅游宣传口号的设计.     

基于供需对比的旅游目的地涉外形象建构特征及提升策略——以安徽省黄山市为例

旅游目的地形象对旅游者出游行为决策具有重要作用,互联网日益成为目的地形象宣传的重要途径.以安徽省黄山市为例,在对旅游目的地供给方的英文网站和海外游客的博客游记进行内容分析的基础上,分析并对比了涉外旅游的投射形象和感知形象.发现黄山市涉外旅游形象侧重于认知形象的构建,忽视了对情感形象的构建,供需双方在认知形象内部也存在明显差异.为此,建议我国类似的旅游目的地应从迎合海外游客的旅游偏好,实现文化旅游的再生产,重视情感形象的构建以及加强供给侧改革等方面出发,对涉外旅游形象建构进行提升.     

"阴影区"内城市旅游形象设计探讨——以山东邹城市为例

处于“阴影区”内的旅游城市，往往是具有一定发展潜力的旅游城市，但却面临着整体旅游形象现状不佳、对游客缺乏吸引力、旅游发展乏力等一系列问题．论文分析了处于“阴影区”的旅游城市在旅游地感知形象上存在的缺陷，提出了其旅游形象定位的方法．然后以山东省邹城市为例，首先进行了旅游地形象的游客调查，然后在此基础上对邹城市产品旅游形象和总体旅游形象进行了设计．     

重庆旅游形象设计与塑造的问题探析

旅游形象研究是近年来旅游研究的重要领域之一。本文在简要分析前人关于重庆旅游形象研究成果的基础上,探析了重庆旅游形象设计与塑造中存在的旅游形象不突出、旅游形象设计塑造的主体缺位等问题,并提出了政府主导旅游形象设计和塑造等对策建议。     

泰安市旅游形象定位与推广研究

面对激烈的旅游市场竞争,形象已成为旅游目的地吸引游客的关键因素。当前泰安市旅游形象不鲜明已经成为制约其旅游业发展的瓶颈。在文献回顾的基础上,为解决泰安市旅游业发展中面临的突出问题,树立泰安市鲜明独特的旅游形象,提出了泰安旅游形象新定位"封禅朝拜名城,水浒文化故地",进而提出了形象推广策略。     

宜昌市旅游形象探析

通过分析宜昌市的地域背景，对宜昌市旅游形象进行了定位研究，提出了“水电旅游之都”的核心理念。并对宜昌市的旅游形象进行了策划，探讨了宜昌市旅游形象的塑造方略与途径。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with     

Journal of Donghua University ( English Edition) Contents of Volume 31

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