企业实施品牌战略的误区及对策分析

品牌是企业核心竞争力的外在表现,是企业综合实力的象征,有品牌的企业才是一个有社会影响力和市场竞争力的企业。我国企业已进入品牌时代,创建知名品牌成为政府和企业的共识,但目前我国企业在实施品牌战略方面存在一些误区。我们要借鉴国外知名品牌的成功经验,不断强化品牌意识,通过自主创新创造和培育品牌,强化品牌效应,创新品牌文化,充分发挥品牌的巨大威力,不断提升市场竞争力。     

人力资源开发培训是现代商业银行发展的动力源泉

当代理论研究和世界经济发展的现实都已证明，人力资源的开发培训是现代经济增长的主要源泉。对于现代商业银行而言，人力资源开发培训尤显重要。对在现代商业银行中开展人力资源开发培训的意义、目标、原则及实施等问题进行了初步探究。     

不断完善中的国有上市商业银行法人治理结构

虽然经过多年来的改革与探索,国有商业银行在建立现代商业银行法人治理结构方面有了很大的进步,中国建设银行、中国银行与中国工商银行都先后进行了股份制改革,农业银行也正在为股份公司的挂牌工作积极努力,但从整体上看,这还是与现代商业银行规范化的法人治理结构相距甚远,     

“五宗罪”:IT巨头缘何走向没落

新世纪以来,IT产业的飞速发展催生了众多企业大鳄,然而古语有云:创业容易守业难。创建一个知名品牌是一项艰巨的工程,但要毁掉它却往往只在一念之间。回首IT产业发展史,无数显赫一时的知名企业湮没在残酷的市场竞争中。在传说中的2012来临前夕,盘点那些曾经家喻户晓、如今却逐渐没落甚至走向消亡的IT品牌,无疑为发展中的中国企业敲响了警钟。     

现代商业银行的贷款管理

本文分析了商业银行贷款理论的变迁,阐述了现代商业银行贷款的政策及种类。     

关于商业银行大客户管理关系营销的几点思考

从商业银行所关注的大客户关系管理入手，分析了现代商业银行大客户关系营销战略的内涵，并提出几点建议。     

商业银行大客户管理中的关系营销

从商业银行所关注的大客户关系管理入手,分析了现代商业银行大客户关系营销战略的内涵,并提出几点建议。     

安徽省科技服务业发展研究

科技服务业发展对提升自主创新能力、推动经济发展方式转变、完善科技创新体制、缓解就业压力等具有重要战略意义。文章在梳理科技服务业内涵基础上,分析指出安徽省科技服务业现状,其中缺乏规划、经费投入少、规模小和品牌弱以及人才缺失是制约其发展的主要因素,由此提出科学规划、优化投资结构、吸引人才、发展产业集聚园区和创建知名品牌以及加强国际合作等建议。     

河北省知名品牌（商标）命名和英译现状研究

本论文以问卷形式对河北省知名品牌的商标翻译现状进行了抽样调查。通过对所得数据的分析，指出了目前河北省知名品牌商标命名或翻译中的经验和不足。并提出了相应的建议和措施。     

经济新常态下农业产业化龙头企业发展思考

经济新常态下农业产业化龙头企业发展要有总体思路,发展重点是以经营集约化、产业链条化、生产标准化、品牌知名化为方向,坚持因地制宜,将龙头企业做大做强与农业特色产业发展紧密结合,做优粮食产业,做大果蔬产业,做精肉类产业,做强乳品产业,抓好其它产业。主要任务是提升创新能力,延伸产业链条,打造产业园区,推进项目建设,创建知名品牌。具体措施是加强组织领导,加大财税支持,创新金融服务,强化用地保障,营造良好环境。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with     

Journal of Donghua University ( English Edition) Contents of Volume 31

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Brief Introduction to “Journal of Jilin University( Science Edition) ”

<正>"Journal of Jilin University(Science Edition)"is a comprehensive academic journal in the fields of science sponsored by Jilin University and administrated by the Ministry of Education of the Peoples Republic of China.The journal started publication in 1955.The original name at starting publication was"Journal of Natural Science of Northeast People University",which was changed into"Acta Scientiarum Naturalium Universitatis Jilinensis"in 1958 owing to the name change of the university.The present journal name has