From Cybernetics and VSD to Management and Action

This paper uses Stafford Beer's Viable Systems Diagnosis (VSD) to suggest that the development of a model for actionable theory in organizations would take the form of a three-step process. The first step involves the definition and explanation of an appropriate theory base, the second theory interpretation into a coherent set of action principles and the third contextual action in organizations. We contend that even for a well-informed and widely read manager gleaning the theoretical basis for this process from the recognized Beer trilogy “Brain of the Firm,” “The Heart of the Enterprise” and “Diagnosing the System” is difficult to justify in terms of time, understanding, and action. We maintain that a sound set of action principles emanating from Beer's primary work must be considered before tackling the noted trilogy. We use Beer's initial text “Cybernetics and Management” to trace some fundamental operational research and the interdisciplinary tripartite science of cybernetics. We commence our action model process with some introductory thoughts into operational research, cybernetics, VSD, and contextual action. Our first step toward action involves some primary definitions and principles of cybernetic theory and the prospect of controlling overwhelming variety. Our second step provides our set of coherent potential action principles fundamental to cybernetic theory. The paper is written in a journalistic rather than academic style reflecting the need to couch the interpretation of the theory in a language that the well-informed manager may readily translate into third step contextual practice.     

Measuring the Performance of a Research Strategic Plan System Using the Soft Systems Methodology’s Three ‘Es’ and the Viable System Model’s Indices of Achievement

We explore problems involving the measurement of the performance of a system. We outline two systemic approaches that have come from different epistemological positions: one from the interpretivist paradigm (soft systems methodology) and the other from the cybernetic paradigm (viable systems model). These two systemic methodologies that have tackled problems involving performance measurement are considered and discussed: (a) Checkland’s systems ideas of ‘managing and controlling’ a system throughout a set of three measures of performance: efficacy, efficiency and effectiveness; and (b) Beer’s concepts of Actuality, Capability, Potentiality of the firm and his claims that the performance of a system needs to be quantifiable and resumed on ‘pure’ numbers which should reflect the survivability of the firm. A parallel is drawn between the two approaches concluding that although the paradigms underpinning them are in some way different, the practicalities of these approaches to control, measure and improve the performance of a system are very similar. A case involving the measurement of a proposed research strategic plan for a Manchester Metropolitan University Business School’s department is used to illustrate the systemic approaches.     

Collaborative Implementation Network Structures: Cultural Tourism Implementation in an English Seaside Context

Strategic policy has to be implemented within complex operating environments where organisations have to perform within an inter-dependent production process in a dynamic mix of competition and cooperation. This suggests that network structures need to be in place that allow for both collaboration and competition whilst mitigating against structural fragmentation. The aim of this research was to further the understanding of control and communication mechanisms and collaboration in policy implementation networks and focus upon problems of structural fragmentation in these complex policy environments. This research used a systems approach to develop a methodological framework based on Beer’s Viable System Model, work by Espejo and Social Network Analysis. The research was set in a tourism ‘cluster’ in an English seaside context, which is that part of the Yorkshire coast covered by the Scarborough Borough Council local authority, where a more culturally focussed tourism product was being introduced.     

Feminist Systems Theory: Learning by Praxis

Feminist Systems Theory (FST) is an emerging theory grounded in cultural ecofeminism and critical systems theory. FST’s contribution is in a set of principles that contain implications for community development and social research. FST brings to the fore the importance of valuing and considering the voices of people at the margins of social research and community development projects and is an effort towards a new ontology and language of person and nature to adequately address environmental marginalization. The ‘systems’ theory contribution to FST enriches our repertoires of methods and tools with an emphasis on systems thinking characterised by the use of boundary analysis. FST is ideally situated to enhance systemic intervention practice, an application of action research and participatory research practices. This paper will examine ‘process philosophy’ necessary to understand the nature of boundary analysis and the implications for FST and praxis with relevant examples drawn from case studies of current applications of FST in action research settings; (1) economic analysis and transition pathways; (2) policy analysis of the Close the Gap strategy for Indigenous equality and equity in Australia; (3) a community food distribution system; and, (4) a community health and diabetes prevention program.     

OPTIMAL BIRTH CONTROL FOR AN AGE-DEPENDENT COMPETITION SYSTEM OF N SPECIES

In this paper, we investigate optimal policies for an age-dependent n-dimensional competition system, which is controlled by fertility. By using Dubovitskii-Milyutin＇s general theory, the maximum principles are obtained for the problems with free terminal states, infinite horizon, and target sets, respectively.     

Leadership and Learning: A Critical Reexamination of Senge’s Learning Organization

From its inception the concept of the learning organization has been identified with a particular type of organization or new forms of organizational learning. But it is often forgotten that Senge’s ‘system thinking’ formulation of the learning organization was inseparable from an attempt to reformulate a new way of thinking about change agency and leadership in organizations. Here it is argued that Senge’s learning organization can be re-conceptualised as a partial fusion of ‘systems thinking’ and learning theories that leads to a concept of organizational learning as a form of ‘distributed leadership’. However, the concept is critically flawed because it cannot theorise the organizing practices by which learning to lead and leading to learn are shared or distributed in organizations. It is concluded that Senge’s under-theorized focus on distributed leadership consistently neglects issues of practice and issues of power. As such his work does not provide an exploration of the possibilities for increasing the dispersal of human agency, power, knowledge and autonomy within the workplace.     

Is it Safe to Talk About Systems Again Yet?

The following article makes a case for the social sciences to renew their interest in systems, drawing on ideas circulating in organisational and community psychology, industry, engineering, biology and ecology, the new physics, management, evaluation, religion and spirituality, policy-making, human services professions, and service-user and community movements. It charts a different kind of systemic thinking in striking contrast to traditional mechanistic social systems theory. Sociology’s current resiling from systems theory is explained as a legacy of its loyal service in the ‘battlefield’ of the post WW2 critique of authoritarian structural-functionalist positivist systems and the hard-won interpretive turn to issues of process, diversity, conflict, change and a critical and ‘qualitative’ epistemology. A new transdisciplinary mental architecture of self-organising processes for complex living systems is offered which integrates understandings of both ‘structural systems’ and the ‘processual systemic’ in individual psychology, organisational sociology, and in action research as its epistemology.

Creating ‘Rhizomatic Systems’ for Understanding Complexity in Organizations

The article describes and demonstrates the use of a new research proposal for understanding the complexity in organizations in terms of a Deleuzian sense of an event. It creates the rhizome metaphor that allows the emergence of different ways of systems thinking, a legitimate challenge to the Modernist’s orthodoxy. For Deleuze and Guattari, micropolitics are the essence of what we call ‘rhizomatic systems.’ It is this concept of the organization, as a rhizome or rhizomatic systems that we want to focus from ‘problem solving’ in a real-world situation to the process of problematization, that is, the making or appreciating a series of events in the problematizing fields. The paper draws on the research experience in which participatory action research was carried out in a Korean distribution company. The participatory learning process happened to create a series of events in which ‘time-related research’ was conducted in order to facilitate the process of problematization within the organization.

To Escape the ‘Finishing the Biology Syllabus Syndrome’: An Action Research Exploratory Study in Explicit Modelling for Malaysian Biology Teacher Training

In this paper an exploratory two phase action research of one teacher educator’s attempt at explicit modelling is portrayed. The first phase elicited opinions of pre-service Biology teachers at the end of a semester. Based on the findings of the first phase, the second phase facilitated the pre-service Biology teacher sample to alleviate their ‘finishing the syllabus syndrome’ which they had picked up from their school days. The explicit modelling planned for the second phase was based upon the modelling theory of Albert Bandura. The study indicates that the explicit modelling endeavoured appeared to have some effect upon the motivation and the symbolising, vicarious, forethought, self-regulation and self-reflection capabilities of the pre-service Biology teachers. The ‘finishing the syllabus mentality’ where the presentation of content was significant, showed signs of weakening at the end of the second phase.     

The Viable System Model and Its Application to Complex Organizations

Stafford Beer’s Viable System Model is the best known of the many cybernetic models he constructed over a career spanning more than 50 years. He explored the necessary conditions for viability in any complex system whether an organism, an organization or a country. Although the model was first applied in his work in the steel industry, many further applications were made during his later work as a consultant. The best known of these was when he was invited by President Salvadore Allende of Chile in 1970 to model the social economy of that country. That experiment was brutally cut short in 1973 by the CIA assisted coup during which Allende was killed and Pinochet’s dictatorship installed. The model itself draws on mathematics, psychology, biology, neurophysiology, communication theory, anthropology and philosophy. It was first expressed in mathematical terms in ‘The Cybernetic Factory’; next it was described in neurophysiological terms in Brain of the firm; and finally according to logic and graphic presentation in Heart of Enterprise and Diagnosing the System for Organizations. This last version is the one that is most accessible. It enables people to address organizational issues in a way that skirts the usual categories and organization charts and gets down to the actual necessary functions, no matter who is performing them. With this model people can get a boost as they diagnose or design an organizations. One aspect is to discover what the organization’s critical variables are and to find or install the homeostats that will show that they are maintaining equilibrium. Within that context, the model will help you ascertain that the principle functions and communications channels are in place and can function effectively. A crucial aspect of the VSM is that it is recursive; that is that the same relationships can be traced from the shop floor to the corporation or from the village to the country. Two examples will be discussed: a small business and the Chilean work from the 1970s. It is hoped that this will encourage people to imagine a world that works much better than it does now and where management is not defeated by complexity. A version of this paper was delivered as the first Stafford Beer Memorial Lecture on July 8, 2007 at the World Multiconference on Systems, Cybernetics and Informatics in Orlando Florida.     

Action Research for Sustainable Water Futures in Western Sydney: Reaching Beyond Traditional Stakeholder Engagement to Understand Community Stakeholder Language and Its Implications for Action

Action on issues of ecological significance often requires changes in personal behaviour and political consensus on technologies to support these changes. Unfortunately, many consultation processes only engage a narrow range of stakeholders, usually those professionally engaged or already active on a range of community issues. This paper illustrates how people who are ‘hard to reach’ or seen as ‘apathetic’ might be engaged using ‘action-conversations’ that explore the social climate for action and how scientific/technical messages can be framed in the language of the community.     

Evaluating Climate Change Discourse in New Zealand

Issues of social responsibility, ethics and interdependence, as well as the pragmatic imperative to better understand complexity, require that diverse viewpoints be invited and given credence by policy makers seeking imaginative ‘solutions’ to climate change. This paper explores the statutory introduction of biofuels into New Zealand by way of the discourses that preceded this decision. This inquiry used Critically Systemic Thinking and ‘Mode 2’ Soft Systems Methodology (SSM) to engage with multiple stakeholders to the Biofuels policy to discover how the discourse was conducted. It concludes that the process of policymaking was framed in technical rationalist terms thereby favouring certain ‘worldviews’ over others. Accordingly, a model of ‘ideal’ discourse and decision making for governing the conduct of future public discourse is presented. This inquiry assists in re-establishing SSM as a rigorous and reflexive approach to analysing a complex issue and for enhancing collective learning into its content and process.     

Hume'sAbstract exhumed

‘As it is now clear that Hume is the Author of theAbstract, this short work can be enthusiastically recommended to those who wish to consider Hume's own account of the chief argument of theTreatise’ (Norton, 1993a). This ‘simplification’ of Hume'sAbstract aims to make it more accessible to a wider audience, especially to readers who do not have English as their first language. Some of Hume's own invented terms have been translated, many of his longer sentences divided, and most of his expressions simplified. The sequence of his arguments is preserved. Where needed, his arguments have been set out in traditional form. Topic headings have been added and some definitions appended. To ease reference to theAbstract, as published in Hume (1740b), the page numbers have been inserted near their correct position in square brackets.     

Towards an Holistic Framework for Environmental Change: The Role of Normative Behaviour and Informal Networking to Enhance Sustainable Business Practices

The term ‘Sustainable Development’ is brandished by modern businesses as a marketing ploy used to suggest evidence of ethical conduct, innovative thinking and moral superiority. However, when analysing an organisations’ adoption of sustainable practices, it is often clear—within the UK—that there are few activities that have been undertaken as an ethical stance instead of legal obligation (McCormick in Environmental politics and policy in industrialized countries, MIT, London, 2002). Our hypothesis is that most methodologies and practices for environmental management do not adopt a holistic perspective, causing significant problems in implementation from inadequate structures and communication channels (Espinosa et al. in Eur J Oper Res, 187:636–651, 2008). In particular we consider that most organisations are currently stifled with management hierarchies that prevent informal/social networking, which may be one of the most powerful natural forms for self-organisation. It is proposed that sustainable development requires more efficient communication channels that foster self-organisation and self-regulation as a method for more productive change processes. In this paper, we explain the reasons why meta-systemic principles of self-organisation and distributed network management offer clear criteria to design an environmental management system that operates on the basis of self-controlled individuals and communities.     

SERVICE VALUE NETWORKS： VALUE, PERFORMANCE AND STRATEGY FOR THE SERVICES INDUSTRY

1. Introduction The services industry provides services notgoods (Hughes and Mitchell et al., 1993). Thisindustry is moving towards globalization(Kathawala and Abdou, 2003). In 1870 theservice sector employed slightly more than 20%of the U.S.…     

The Actions of Mahabharat (an Indian Epic): An Analysis from Action Science Perspective

This paper analyses the actions of Mahabharat from the point of view of action science. From the point of view of action science, the source of the problem of Mahabharat is the undiscussable issue of who should be the king of Hastinapur. The paper then analyses the actions of different actors of this epic. It concludes that Yudhishthir displays the Model I governing value of ‘minimize generating or expressing negative feelings’. Duryodhan displays the Model I governing value of ‘maximize winning and minimize losing’. Vidur, Bhishm and Dronacharya display the Model I governing value of ‘be rational’. Together these actors create the ‘limited learning system’ of Model O-I. The primary inhibitory loops created by this limited learning system finally lead to secondary inhibitory loop of polarisation of different actors into two groups and the emergence of win-lose group dynamics in the form of war as the only action which can settle the original undiscussable issue of who should be the king of Hastinapur.     

The Continuous Improvement Grid: An Empirical Investigation into the Effectiveness of a Systems,and Action Research,Based Continuous Improvement Intervention,for ‘New’ Organisation Development

This paper is a rare example of a large scale (n = 1310), positivist, evaluation of an action research program. It documents how the Royal Navy used the principles of scholarly consulting and pragmatic science to develop, apply and review a systems based tool, and associated ‘new organisation development’ intervention, to help staff explore and share perceptions of working practices, in order to expand their awareness of their current work situation and so uncover opportunities for improvement. Survey results suggest that the majority of individuals found the interventions valuable and participants in the events enjoyed significantly higher levels of understanding of the organisation, and greater collective, and individual, benefit from it. Findings also provide empirical evidence of the importance of involvement to making successful change, especially when dealing with the change averse. Overall the experience, of which the action research based study and associated positivist survey were part, reinforce the importance of what is described as ‘normative realigning pedagogy’—helping people change by facilitating their generation of new forms of understanding.     

FORECASTING AUTOMOBILE WARRANTY PERFORMANCE IN PRESENCE OF ‘MATURING DATA＇ PHENOMENA USING MULTILAYER PERCEPTRON NEURAL NETWORK

Automobile companies that spend billions of dollars annually towards warranty cost, give high priority to warranty reduction programs. Forecasting of automobile warranty performance plays an important role towards these efforts. The forecasting process involves prediction of not only the specific months-in-service (MIS) warranty performance at certain future time, but also at future MIS values. However, ‘maturing data‘ (also called warranty growth) phenomena that causes warranty performance at specific MIS values to change with time, makes such a forecasting task challenging. Although warranty forecasting methods such as log-log plots and dynamic linear models appear in literature, there is a need for applications addressing the well recognized issue of ‘maturing data‘. In this paper we use an artificial neural network for the forecasting of warranty performance in presence of ‘maturing data‘ phenomena. The network parameters are optimized by minimizing the training and testing errors using response surface methodology. This application shows the effectiveness of neural networks in the forecasting of automobile warranty performance in the presence of the ‘maturing data‘ phenomena.     

Performance Management for Social Enterprises

All organisations face the challenge of how to assess performance beyond current financial metrics. These challenges are felt especially strongly by social enterprises, organisations that use business methods to achieve social goals. Social enterprises need to evidence superior social outcomes, are normally accountable to a complex range of stakeholders and yet are often rated low to medium in terms of organisational capacity—thus whilst they have a great need for rounded measurement, they may in practice lack the ability to make use of the different approaches on offer. This paper examines the current and potential use of the conventional Balanced Scorecard model, by social enterprises. The Adventure Capital Fund provides case study evidence of extensive use of a modified Scorecard. The model used is dynamic, combining reflection on the organisation’s current position, ‘near term’ and long term issues. It aims to take a holistic and coherent view of the management of social enterprises. Experience to date suggests that the medium term snapshot provided by the Scorecard is the most valuable, allowing organisations and especially boards and senior executives to keep a ‘strategic grip’ in a period of rapid change and focus on those actions that have best chance of changing performance in the round.