基于密度信息熵的K-means算法在客户细分中的应用

为解决企业客户价值体现问题, 提出一种TFA客户细分改进模型, 以客户发展空间T、 购买频次F和平均购买额A为指标, 充分体现客户的价值和发展空间. 首先, 引入局部密度值ρ和信息熵H, 改进K-means聚类算法, 以优化传统K-means聚类方法初始聚类中心的选取问题；其次, 通过搭建机器学习框架, 对选取人工数据集及真实数据集进行聚类实验, 验证模型的有效性. 实验结果表明, 该模型能有效分类客户, 充分反映客户价值及其发展空间, 并通过改进聚类算法提升了算法效率.     

基于改进K-means算法的RFAT客户细分研究

为了解决传统K-means算法对初始聚类中心敏感和聚类数目事先难以确定的问题,提出了一种改进的K-means算法。改进算法利用最大距离等分策略来选取初始聚类中心,并利用一种评价函数来自动确定聚类数,减少了算法结果对参数的依赖。将改进算法应用到某企业客户分类中时,为提高分类结果的表征性,提出了以客户最近购买时间(Recency)、购买频次(Frequency)、平均购买额(Average Monetary)和购买倾向(Trend)作为客户价值细分变量的RFAT(Recency,frequency,average monetary and trend)模型,对客户RFAT值进行了聚类分析,并提供了针对不同客户群的营销策略。实证研究表明,该文所提出的改进算法和模型可以有效地对企业客户进行分类,能充分反映客户的当前价值和增值潜能。     

配送问题的数学模型与两阶段启发式算法研究

在一些模型假设的基础上，构造了客户订单合成配送问题的数学模型，提出了解决该问题的两阶段启发式算法．实验表明，此算法可以有效求得客户订单合成配送问题的近优解，为实现客户订单的优化合成配送提供了一个基本方法．     

基于改进PageRank算法的银行零售业务客户价值排名研究

在银行零售业务交易系统中，如何在大量客户数据交易网络中挖掘出影响力高，潜在价值高的重要发展客户，从而制定相应的业务营销计划，对银行来说是一件至关重要的事情.本文提出一种基于PageRank的改进算法——IER(Improved Enhanced-RatioRank)算法，该算法以客户作为节点，以主动交易金额构成出链权重因子作为有向边，构成一个客户交易网络有向图，通过添加交易次数活跃因子和时间有效性因子等重要因素，从多维角度可以精准有效地挖掘出重要发展客户.最后，利用RFM(Recency, Frequency, Monetary)模型来验证实验结果.实验结果表明，所提算法在银行零售业务交易系统中挖掘重要发展客户有良好的效果.     

基于自适应粒子群优化的不平衡航空客户数据质量优化

航空业的竞争愈发激烈,高效且准确的客户忠诚度预测模型有利于提高企业竞争力.针对航空数据集存在严重分类不平衡、特征维度多等问题,提出了客户忠诚度预测模型.该模型基于自适应粒子群优化(APSO)算法得到多数类优化样本子集,使用卷积神经网络(CNN)提取得到的平衡数据集特征,将自动得到的特征向量作为随机森林(RF)算法的输入,构建客户忠诚度预测模型.实验结果表明,该方法预测性能优于其他预测模型,可以更好地预测客户忠诚度.     

SOM-K-Means聚类算法在零售银行客户细分中的应用研究

大数据背景下零售银行业的竞争日益加剧,根据客户的特征,将客户进行细分,为客户提供差异化的产品和服务是零售银行实现精准营销的有效途径。K-Means聚类算法是客户细分中的一种重要算法,它的基本思想是将具有更多相同特性的样本聚集到一个类中,使不同类中的样本之间尽可能的远离,而同一类中的样本之间尽可能的相近。为了提高客户细分的精度,提出一种自组织特征映射神经网络(SOM)的KMeans聚类算法(SOM-K-Means)。该算法可以解决K-Means聚类算法随机确定聚类个数和初始聚类中心等影响聚类结果准确性的问题。对某零售银行实证研究表明,SOM-K-Means聚类算法对购买某产品客户的数据进行有效的挖掘分析,根据聚类之间客户的不同特征,为不同客户群体提供个性化营销策略。     

考虑客户满意度的带时间窗的多中心半开放式冷链物流车辆路径优化

针对带时间窗的多中心半开放式车辆路径问题，以总配送成本最小化和客户满意度最大化为目标，提出了双目标冷链物流路径优化模型。针对NSGA-Ⅱ算法容易陷入局部最优等缺点，结合粒子群算法生成种群方式，设计一种改进的NSGA-Ⅱ算法。通过仿真对比实验，结果表明，所提出的算法和模型可有效解决带时间窗的多中心半开放式冷链物流车辆路径优化问题，且改进算法性能更优，同时分析了总配送成本与客户满意度之间的关系，为冷链物流企业带来一定的管理启示。     

基于最大散度差的保序分类算法

分类算法主要存在问题:(1)无法充分利用样本的分布特征;(2)无法保持样本的相对关系不变;(3)无法解决大规模分类问题。对此,提出了一种基于最大散度差的保序分类算法RPCM,该方法利用线性判别分析算法中的类间离散度和类内离散度来表征样本的分布特征,通过保持各类样本中心相对关系不变来实现样本相对关系不变。理论分析表明:RPCM的对偶形式与最小包含球等价。在核心向量机的基础上提出了RPCM-CVM算法,该算法可用来解决大规模分类问题,标准数据集上的比较实验验证了所提方法的有效性。     

瘦客户计算环境下的服务网络架构

为了解决瘦客户计算中的服务端网络架构问题,提出了一个基于对等网的服务端网络模型(服务网络)。服务网络以T apestry架构为基础,通过扩展节点服务层次,把瘦客户计算中传统的单服务器模式扩展为多服务器模式。并在此基础上提出了优化的用户数据的分布和更新算法。该架构模型充分利用了对等网的特点,试验结果表明:可以较好地解决瘦客户计算中多服务节点共同提供服务的问题。     

归并奇异值分解:一种快速更新隐含语义索引的方法

隐含语义索引(LSI)是一种解决信息检索中二义性问题和大规模文档分类的文档索引方法。为了提高LSI效率,应对大数据场景下文档量爆发式增长的问题,提出了一种通过归并奇异值分解来实现LSI快速更新的方法。该方法利用p-边宽单边对角矩阵和箭头矩阵分解技术来加快中间矩阵的奇异值分解过程,并通过将新增文档矩阵的薄奇异值分解(PSVD)归并进主文档矩阵的PSVD以避免重复计算,加快LSI更新速度。通过数学证明论证了该方法的有效性,并讨论了该算法扩展到词条更新场景中的情形。在多个测试数据集上的实验验证了该方法可以在保证检索准确率的前提下有效提高LSI的更新效率。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Design and analysis of generic LBS application developing platform

Location based services is promising due to its novel working style and contents.A software platform is proposed to provide application programs of typical location based services and support new applications developing efficiently. The analysis shows that this scheme is easy implemented, low cost and adapt to all kinds of mobile nework system.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that