化学物质名称的蒙汉英三语教学改革与实践

在化学教学中进行化学物质名称的蒙、汉、英三语对照教学是时代的需要，也是现代教学实践与国际接轨的有效途径，依据化学物质名称的英语命名法(IUPAC命名法)和汉语命名法，讲解蒙语命名是必要的和可行的。     

从语言学的角度谈品牌名称及其效应

商品名称是传达商品信息、感染消费者的最直接途径，为商品促销带来不可小觑的效应。因此，有必要从语言学的角度，运用词汇学中的选词原则和造词原则、语用学中的词义和语境的关系以及语音学中的音律和节奏等，结合美学、修辞学、心理学等理论对品牌名称及其效应进行分析。     

品牌名称对顾客购买决策行为的影响研究

品牌名称是一个企业最重要的资产之一,它能够影响顾客的购买决策行为．本文在历史文献回顾的基础上,提出了品牌名称能够增强顾客的品牌知晓和品牌联想,进而影响顾客的购买决策行为,同时提出了品牌名称对顾客购买决策行为的影响机制模型和品牌名称对顾客购买决策行为的角色模型。     

浅谈电影名称的英汉互译

电影名称的翻译是电影翻译中的重要一步。电影名称作为电影文化的一部分，翻译的过程中涉及其特定的翻译原则和翻译规律，以及电影受众中西文化与语言习惯的异同。本文主要探讨电影名称的翻译原则和规律，以及运用此原则规律在电影名称英汉互译中的实践。     

从中英文商标名称看消费群体心理

商标名称是商品的重要标志之一，其主要作用是宣传产品，刺激消费，提高品牌的知名度，给企业带来良好的经济效益。个‘性鲜明的商标名能令人过目不忘，同时也反映出不同消费群体心理。因此，本文将从中英文商标名分析其反映的不同年龄、性别、社会阶层、民族消费群体心理。     

文化语言学视角下南宁市餐馆名称研究

餐馆名称既体现了中国语言与文字的魅力，又在一定程度上反映了当地人民的文化心理。南宁市餐馆名称的命名方式主要受从众、求异、求美三种心理的影响；语言特点表现为无单音节名称、四至七音节名称占优势、整体式餐馆名称居多、借代和双关的修辞手法使用较多等。受儒家文化、气候条件、地理位置的影响，南宁市餐馆名称体现了浓厚的中国传统文化、独具特色的粉儿文化、民族文化与异国文化交织的文化特征。     

土壤名称与水利行业土的名称之间转换的探讨

在自然界中,土的种类繁多,各类学科均有对土的定义和分类。为分辨不同分类标准下的同一种土壤,本文着重介绍了农业行业土壤分类标准及命名以及水利行业土的分类标准及命名;为实现此两种标准下土壤名称的匹配,通过利用资料中已知的土壤的颗粒组成数据对照查看土的分类三角图来实现二者名称的转换。由于标准不同所测土壤颗粒组成的粒径分布有细小差别,导致二者转换的精度不够精确,建议重新测定数据。     

电影名称翻译初探

本文从电影名称翻译的现状出发,尤其是中国大陆和港台在翻译电影名称上的区别,阐述了电影名称的特点和翻译电影名称应遵循的原则,并提出了翻译电影名称的几种方法。     

电视栏目名称的修辞艺术

电视栏目名称是人们生活中常见的有趣的语言现象。随着电视和人们的关系日渐密切,电视栏目名称言语也呈现出丰富多彩的特点。本文试从语音、词汇、语法、辞格等几个方面简要分析电视栏目名称的修辞艺术,以管窥电视栏目名称语言的美。     

浅谈电视节目名称翻译

在科技飞速发展的今天，电视已经成为了人们生活中的不可缺少的一部分。电视节目名称表面上看起来简单明了，但在翻译成英语时却涉及到多方面的英语知识，有着其独特的审美价值和传播功能。一个好的电视节目名称翻译能使观众在观看节目前便能知其意义，对提高收视率有着重要的帮助。     

DC主题元素描述方式研究

对DC的主题元素描述方式进行研究，将传统的图书馆信息揭示理论与网络信息资源有机结合起来，采用受控主题词对网络信息资源进行组织，从而提高网络信息资源的检全率与检准率。     

浅议文化差异与英语词汇教学

词汇是语句的基本构成单位,文化差异是词汇教学的一个重要组成部分。词汇教学要通过对中英文化差异进行比较,使学生在学习词汇的过程中真正能够领会到词的含义,并能正确运用所学到的词汇进行交际,真正达到词汇教学的目的。     

例谈改革开放与汉语词汇的扩充

中国改革开放的三十年．使社会、政治、经济及文化生活方面发生了巨大的变化，而这些方面的变化通过语言表现了出来——大量的新词汇出现在人们的日常交际中.这些新词汇大大地丰富了汉语语言。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that