基于XML的服装EDI标准化方案研究

服装企业应用EDI实现无纸贸易已成为当今时代的要求。目前，我国服装业应用EDI才刚刚起步，尚不存在一套完整的服装业专用EDI标准，因此，对服装业EDI标准化进行分析和探讨成为一种必要。这里正是基于这样一个现实基础，从EDI的概念和特征出发，通过对EDI在国内外发展的介绍和对我国服装业应用EDI及EDI标准化的必要性分析，提出了建立我国服装业基于XML的EDI标准的方案，力图能为业界专家学者制定我国服装EDI标准提供参考。     

服装企业品牌营销探讨

面临服装市场“国内竞争国际化”、“国际竞争在国内”的现状,中国服装产业正将进行产业升级的革命,而品牌营销战略则成为产业提升的关键和服装企业经营活动的重点.     

Apparel Brand Overlap Based on Customer Perceived Value and Eye-Tracking Technology

Competition in the apparel market has developed from preliminary price competition,quality competition,and scale competition to the current state of brand competition.The phenomenon of brand overlap cannot be avoided by apparel enterprises during the process of building and manufacturing their brands.This paper has selected nine identification elements of three dimensions,which we used to construct an apparel brand overlap identification model.This model is based on the theories of customer perceived value and brand identity and was constructed by taking consumer perspectives as the starting point.Two apparel brands from the representative international E Company have been selected as our empirical research objects.An apparel brand overlap identification model has been constructed based on questionnaire analysis and a cognitive experiment involving eye-tracking technology.In addition,the overlap elements among apparel brands,as well as the cognitive situation of consumers with regard to brand overlap,have been analyzed.     

Decent Work and Industrial Upgrading in Global Production Network: a Case of China Apparel Industry

China apparel industry,which is deeply embedded in the global production network (GPN),faces two urgent issues,social upgrading and economic upgrading.The study of GPN places great emphasis on the two issues.Based on the survey of Ningbo apparel industry,four key components of decent work in China apparel industry are discussed.The role of buyers in promoting decent work in suppliers can't be neglected.There are significant correlations between business type and some indicators of decent work.Though the majority of the apparel firms are engaging in processing,more and more firms are involved in marketing and branding.The upgrading trajectory of China apparel industry leads to the economic and social performances.     

World Economy and the Export Dependence of China's Textile Industry

In this paper, the current status of export dependence of China's textile industry and affecting factors are evaluated. A cointegration test for world economy and China's export of textile and apparel is conducted which suggests that a long-term cointegration relationship exists between the growth rate of the world economy and that of China's export of textiles and apparel. The world economy will enter a period of low-speed growth, and the growth rate of China's textile and apparel exports will slow down accordingly. On the other hand, China's domestic expenditures on textiles and apparel are expected to maintain robust growth. According to the trends of exports and domestic demand, the export dependence of China's textile industry will go down with fluctuations. The conclusion is useful to evaluating the performance of the textile industry and making relevant policies.     

国际供应链中基于数量柔性契约的订购策略

分析了在汇率波动服从几何布朗运动、制造型企业对其客户不可缺货的情况下,制造型企业原材料的多阶段最优国际订购策略．通过构造无风险投资组合的方法,建立了企业生产项目的价值的一般模型,应用二项式模型对其求解,并通过算例仿真验证了模型及解法的有效性．     

基于数量柔性契约的制造型企业的最优国际订购策略

分析了在汇率波动服从几何布朗运动、制造型企业对其客户可缺货的情况下，制造型企业原材料的多阶段最优国际订购策略。首先通过构造无风险投资组合的方法，建立了企业生产项目的价值的一般模型；然后应用二项式模型对其求解；最后通过算例仿真验证了模型及解法的有效性。     

中国成衣品牌营销的延伸战略探讨

实施品牌延伸战略是20世纪90年代以来西方高级时装业降低市场风险、拓展企业生存空间的重要方式,理解和学会运用这一思想对中国进入WTO后的服装企业真正融入并迎接世界市场竞争的挑战具有重大意义。本文从品牌延伸战略对服装企业发展的一般影响及基本方式出发,结合我国服装成衣工业经营现状,综合论证了我国服装企业实施品牌延伸战略的意义及具体途径。     

纺织服装业快速反应系统

综述了国外纺织服装业中“快速反应”系统的应用与发展，阐述了“快速反应”系统实施的必要性和条件，并指出了其对我国纺织服装业的启示。     

论柔性生产系统在我国服装工业中的应用

在研究分析国外不同模式的柔性生产系统的基础上,提出了在国内服装业推行柔性生产系统的方案,以促进我国服装工业的发展。     

纺织服装类高校科技创新能力评价研究——基于相对偏差距离最小法

从行业特征出发,构建了包含科技创新基础和科技创新成果两个方面3级31个指标的高校科技创新能力评价指标体系。并根据这一指标体系利用相对偏差距离最小法对原纺织部所属9大纺织服装类本科院校科技创新能力进行了具体测评,从测评结果看,苏州大学、东华大学是纺织服装类高校中科技创新能力最强的。最后针对测评结果提出提升中国纺织服装类高校整体创新能力的一些思路和建议。该指标体系对评价其他行业高校科技创新能力具有一定的参考价值。     

Research on Capital Operation by Apparel Enterprises in China

Based on the definition of the main body of capital operation in the apparel enterprises - modern apparel enterprise, and the view of the existing explanations of capital operation in theoretical and practical fields, the origin, definition, content and classification of capital operation with the characteristics of apparel industry were expounded; and by probing into the major methods of capital operation applied in apparel enterprises, restructuring, listing of a company, and Merge and Acquisition, the advices on the capital operation strategies to various types of apparel enterprises was obtained.     

品牌服装设计理念研究

我国服装产业发展非常迅速,用服装产业发达国家不到一半的时间,走完了服装从“紧缺经济”的服装弱国到“过剩经济”的服装大国的发展过程。但是应该看到,我们还不是服装强国,其主要原因是我国服装的品牌地位不高。困扰服装品牌地位提高的主要因素是缺乏对品牌服装理念的系统研究。开展具有中国特色的品牌服装设计理念研究,将有助于提高我国服装产品的品位。     

浙江和辽宁纺织服装区域竞争力比较

以浙江、辽宁两省为案例,依据层次分析法建立评价体系,提出省级纺织服装产业静态竞争力和动态竞争力比较的评价模型.研究结果为我国纺织服装区域竞争力的评价提供参考和发展构想.     

Study on Apparel EDI Standardization Based on XML

Introduction ElectronicDataInterchange(EDI)isdefinedby UnitedNationsStandardizationOrganizationascomputer to computerexchangeofbusinessdataoradministration informationthroughthenetworkinastandardformat.EDIcanbringmanybenefitstothoseindustriesthat needlotsofdataprocessingandinterchangewithagreat numberoftablesandfiles.Theseindustrieshavethe characteristicsoffrequenttradingandperiodicproduction,andtheapparelindustryisprovidedwiththisspecialty.Besides,themanufactureofgarmentisnowsometimes in…     

服装计算机集成制造系统的信息集成方案

服装ＣＩＭＳ实现的关键在于信息集成．本文提出了一种服装ＣＩＭＳ的信息集成设计方案，具体地阐述了服装生产全过程的规划与控制的信息集成，以及服装ＣＩＭＳ各子系统信息集成的方法，同时还介绍了服装ＣＩＭＳ信息集成的核心支撑子系统──数据库系统的设计．     

服装物流数字化管理技术研究

 针对服装物流目前存在的瓶颈,作者将对数字化管理的研究应用到服装物流过程中.提出了针对服装物流管理的技术方案及软件系统设计方案.基于近年来服装市场及服装物流的发展趋势,对数字化管理在服装物流中的应用进行技术研究,同时进一步提高了服装行业发展的信息化程度,有利于服装行业和服装物流行业的发展.     

后配额时代:积极应对纺织品服装贸易摩擦

进入“后配额时代”，我国纺织品服装的出口有了数量的增长，但由于贸易保护主义的抬头，将引发纺织品服装贸易的各种摩擦，企业、行业及政府机构应根据实际情况采取不同措施积极应对贸易摩擦。     

一类模糊证券组合投资的最优模型

为了体现投资者对期望水平的满意度,以最小风险对应的最大方差系数为目标,期望临界收益率为约束,建立一类新的模糊证券组合投资的最优模型。运用模糊优化和进化规划方法,研究新风险概念下的模糊证券组合选择,并给出了其相应算法。     

Empirical Research on Relationship between Corporate Brand Value and Apparel Market Sales Revenue of Apparel Enterprise

Among the existing researches on brand value,few of them focused on the demands of the companies in the clothing industry to brand value. There were three innovation points as follows: first of all,two key demands of apparel companies to existing brand value were summarized through investigation; then,the concept of rapid brand value evaluation and multi-dimensional factors( MDFs) was presented; finally,the relationship between apparel corporate brand value and the sales revenue in apparel market with the sales revenue was proven by empirical research.During the process of empirical study,the sales revenue data of 66 apparel enterprises domestic and abroad were collected,and the regression analysis has been done on the relationship between the corporate brand value and the apparel market sales revenue of apparel enterprise. The empirical research showed that they were positively correlated to each other. This conclusion presented a method of judging brand value development trend quickly by single indicator.