高校学报主编的CI意识初探

CI是现代企业营销管理的理论,它由理念识别(MI) 、行为识别( BI) 和视觉识别( VI) 三个部分组成.高校学报主编导入CI意识是主编职责扩展及学报自身发展的需要. 学报主编CI 意识包括学报MI 的准确定位、BI 的具体落实和VI的外观表达.     

VI在CI中的重要性

20世纪50年代前后,在美国兴起视觉识别(VI)。其背景是受美国“汽车文化”的影响。当时高速公路网已经形成,对道路的交通标志提出了新的要求,为适应高速行车和复杂的行车路径,出现了统一而简洁的交通识别符号。美国的市场学家将此理念转移到商业传播上,认为消费者恰如高速行驶的司机,面对着娱乐城复杂的识别环境,竞争的公司因而需要有简练统一的符号去抓住消费者(及一切相关的受众)的注意。这种标准符号系统的思想也广泛运用到各种公众场合。视觉信息传播在整个传播中占有最大的比重,而公司识别是以视觉图形为主的。其基本的要素包括:商标,标准颜色,标准字等。IBM公司、麦当劳公司是这一阶段美国公司运用VI的代表。VI(Visual Identity),即企业视觉形象识别,指一个企业由于独特的名称、标识、标准字等视觉要素而区别于其他企业。VI的表达必须借助某种物质载体,如厂房、店铺、广告牌、产品外观及包装等等。根据人体工程学的研究,人们获得信息的最主要的途径是视觉,约占百分之八十。因此VI是整个CI中最直观、最具有冲击力的部分。提到VI就不得不先说一下CI,因为VI是CI的一部分,是CI工程中形象性最鲜明的一部分。CIS的定义是企业形象...     

"DARE大略"构建和谐的月坛社区--北京西城月坛区域文化整合、形象设计、政务流程再造设计案例

在我国构建“和谐社会”的背景下,“DARE大略”公司应北京西城月坛地区的要求,为月坛地区进行文化整合、形象设计以及政务流程再造(以下简称月坛CI系统),重建月坛文化。月坛CI系统包括月坛理念体系(MI)、月坛视觉识别系统(VI)以及月坛政务流程再造(BI)。如今,月坛CI系统已全部完成,并荣获首届中国智慧产业大会策划设计案例金奖。     

企业形象(CI)的实证评估技法

企业形象(CI)战略,近年来逐步为国内企业所意识。但值得企业界注意的是:随着时代的转变,CI的定义也被赋以新的内涵,与当初的原始构想存在着极大的差异。最初的CI是“Corporate Idintity”(企业识别)的简称,但目前的新定义,则是将原来属于CI目的之“Corporate Image”(企业形象的形成),转变为CI的真正内涵,仍然简称为CI。     

柚皮基活性炭的微波制备及其对U(VI)的吸附

为探究U(VI)溶液初始浓度、溶液pH、活性炭投加量、吸附时间对U(VI)去除效果的影响,以农业废弃物柚子皮为原料、氯化锌为活化剂、微波为热源,制备了柚皮基活性炭,将制得的最优活性炭进行U(VI)吸附实验,并分析了其吸附动力学方程,探讨了其吸附U(VI)的机理。实验结果表明:在活化浓度为30%、活化剂浸渍时间为24 h、微波功率为700 W、辐照时间为90 s的条件下,柚皮基活性炭对碘的吸附值最高,达到769.9 mg/g;在U(VI)溶液初始质量浓度为5 mg/L、溶液pH为7、活性炭投加量为0.6 g/L、吸附时间为24 h时可以达到吸附平衡,U(VI)的饱和吸附容量为8.25 mg/g,吸附率为99.01%;其吸附U(VI)的行为符合准二级动力学模型,吸附U(VI)前后自身结构发生较大变化,柚皮基活性炭对U(VI)的吸附是一种以化学吸附为主、活性炭表面的羰基、CC、羟基和羧酸等官能团与U(VI)水解后的离子作用并存的吸附方式。     

CI战略在企业形象设计中的应用

“CI”是英文Corporate Identity的缩写，可译为“企业形象识别设计”，主要含义是指企业形象的同一性策划它是企业理念精神、企业行业行为规范和视觉传达特征的综合体现。在整体营销活动中导入“CI”企业形象战略体系，是企业转换经营机制，走向市场，籍以改变企业形象，注入新鲜血液，从而在竞争中发展和壮大自己的重要战略。     

实践型CI在实践中创造价值

识别因差异而“生”．设计因使用而“活”，CI是用来在实践中创造价值．而决非漂亮的摆设。     

基于可支撑体住宅理论的SM装配式农宅设计方法研究 ——以石家庄城郊农村为例

基于对石家庄城郊农宅建设与需求调研，以可支撑体住宅理论为指导构建SM装配式农宅实验模型，提出“SM装配式农宅=通用控制体系（System）+ 选填集成模块（Module）”的设计公式，并以“模数体系—→场地划分体系—→建筑定位体系”分三步构建通用控制体系，从“空间、构件、内装”三个角度组建选填集成模块族群，由此求解设计公式，探索SM装配式农宅的设计方法。     

“实践”破解CI之困

CI正在面临着前所未有的困境，这困境不在CI本身．而在CC与企业缺乏互动和不相匹配。赏心悦目，标新立异早已不是CI的主要功能．企业最关心的是CI如何带来价值。     

对采用有机粘结剂球团生产DRI产品的评价

以氧化铁皮为原料,采用有机粘结剂“CC”和以皂土为粘结剂,生产球团作对比试验。结果表明:有机粘结剂“CC”和皂土均可降低生球长大速度,提高生球、干球落下和抗压强度,但生产同样质量的球团矿,“CC”的用量只有皂土用量的1/10。且其直接还原铁(DIR)产品质量优于皂土球团。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the