中药营销的策略

目前中药的独特优势逐渐被人们了解和接受,本文从产品质量、服务、价格、促销、广告等方面,从生产、采摘、炮制、制剂等过程来保证产品质量,从售后服务、免费体检等保证服务质量;从提供折让价格等让消费者享受到实惠;从广告来吸引患者等,对中药营销的策略进行了综述。     

喝茶是否可以降血脂？

茶叶中富含多酚类物质，比如儿茶素、茶黄素、茶红素等，这些统称为茶多酚。研究发现，茶多酚具有调节血脂、抗氧化等作用，可以延缓衰老、预防肿瘤、抗炎、减轻关节炎症状、预防白内障等，另外还有助于调节血糖、抗菌和抗病毒、预防龋齿、除口臭、解毒等功能。     

第11届世界杯中国女排与意、美、日统计指标比较

采用文献资料、录像观察以及数理统计等研究方法,对第11届女排世界杯中国女排与意、美、日三国女排非技术指标(年龄、身高、扣球与拦网高度等)以及技术指标(发球、扣球、拦网、一传等)等统计指标进行了比较分析,研究发现中国女排的年龄、发球、扣球等指标存在劣势,在身高、扣球拦网高度、拦网以及一传等指标上具有一定优势,针对中国女排的不足,研究提出了合理调整女排年龄结构、提高扣球、发球的训练力度等建议。     

附着式电动施工平台在建筑施工中的应用

附着式电动施工平台是大型自升降式高空作业平台。它可替代钢、竹、木等脚手架以及吊篮等,用于高空施工作业;尤其适用于幕墙、砌筑、涂料等超高建筑、不规则外形超高建筑、超高圆形建筑、曲线形建筑的外墙装修。亦可用于其他高空作业,如外墙翻新、幕墙清洁和维修等。同时,还可用于各类构筑物,如烟囱施工与改造(如电厂、核电站、水泥厂、化工厂等)、其它工程(如大坝、桥梁等)。     

TiN薄膜的制备及其纳米力学性能研究

采用磁控溅射工艺制备了TiN薄膜,借助X射线衍射仪、场发射扫描电子显微镜、原子力显微镜和纳米压痕仪等设备,研究了薄膜制备工艺参数(如基体温度、溅射功率、基体负偏压等)对薄膜的相结构、表面微观形貌、纳米硬度、弹性模量等的影响。结果表明:TiN薄膜为多晶态,其溅射功率、基体负偏压和基体温度等条件对薄膜的形貌、结构及纳米硬度、弹性模量等的影响比较复杂。     

亚健康状态对大学生的危害及护理干预

针对部分大学生存在焦虑、烦躁等方面的心理问题,困倦、易疲劳等机体方面的问题和自闭、冷漠等人际交往方面的问题,指出了亚健康状态对大学生的心理、机体、人际交往等诸方面的危害,根据大学生在心理、机体、人际交往等诸方面亚健康状态的特征提出了有效的护理干预对策和方法,以期帮助他们尽早走出亚健康状态,促进大学生在心理、机体、人际交往等诸方面健康成长。     

义和团时期的袁世凯

袁世凯属于洋务派,毓贤属于清流派。袁世凯等不赞成毓贤等反洋教,杀洋人,攻使馆,对外宣战,与李鸿章、刘坤一、张之洞等与毓贤、董福祥、李秉衡等多次争论。     

通用性秘书专业专科的培养目标

通用性秘书专业专科的培养目标,亦即通用性秘书专业专科大学生毕业时应具备的主要素质,经调查分析,首先应具备包括文书拟写、办公机具操作、文书处理等的文书办理能力;其次依序应具组织协调、办事、谋划等能力.能力的形成须有知识作支撑,秘书专业大学生应首先具有秘书业务知识,其次依序应掌握管理、办公机具、语言文字、政策法律、会计营销等知识.同时,应具备忠诚、奉献、勤快等品质,服从、自控、宽容、开朗等心理素质,以及进步的思想、健康的身体等.     

狭义相对论的创立——爱因斯坦的科学顿悟

栏目主持人王渝生,科学史家,科普专家,研究员;曾任中国科技馆馆长等职,现任全国政协委员,北京市科协副主席等职;著有《自然科学史导论》、《科学寻踪》、《科技百年》、《中国算学史》等,荣获国家图书奖、中国图书奖、20世纪科普佳作奖等。     

仙人掌的化学营养成分和药理研究进展

仙人掌含有丰富的氨基酸、微量元素、蛋白质、维生素和矿物质等,可作为蔬菜食用,还可加工成多种医药保健品;仙人掌在临床上具有降血脂、降血糖和抗肿瘤等作用,但其作用成分、药理机制等尚未得到很好的阐明.今后应该加强仙人掌的成分、药理、产品开发等方面的综合研究.     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with     

Journal of Donghua University ( English Edition) Contents of Volume 31

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