| 基于交易成本理论的网络购物满意度影响因素分析 |
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| 引用本文： | 李海英,林柳.基于交易成本理论的网络购物满意度影响因素分析[J].世界科技研究与发展,2009,31(6). |
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| 作者姓名： | 李海英 林柳 |
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| 作者单位： | 1. 西南交通大学经济管理学院,成都,610031
2. 广西师范学院,南宁,530001 |
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| 摘 要： | 本文将交易成奉理论应用于网络购物满意度研究,在分析网络购物的优势并界定网络购物满意度的基础上,从交易成本的视角,探讨网络购物满意度的影响因素,指出这些影响因素与顾客满意度的关系,进而提出研究命题,以及相关的营销建议.
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| 关 键 词： | 网络购物 交易成本 顾客满意度 |
Transction Cost Theory-based Study on Influence Factors of Online Shopping Satisfaction |
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| LI Haiying,LIN Liu.Transction Cost Theory-based Study on Influence Factors of Online Shopping Satisfaction[J].World Sci-tech R & D,2009,31(6). |
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| Authors: | LI Haiying LIN Liu |
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| Abstract: | This paper applies transaction cost theory to online customer satisfaction. Based on the analysis of advatages of online shopping, It defines online customer satisfaction, explorers its influential factors ,and indicates their relationships from the perspective of transactian cost. Propositions and managerial implications are also provided as a major contribution. |
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| Keywords: | online shopping transation cost customer satisfaction |
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