| 同城化背景下的旅游营销策略研究——以厦漳泉为例 |
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| 引用本文： | 苏雅婷,马元柱,袁书琪,石玉.同城化背景下的旅游营销策略研究——以厦漳泉为例[J].海南师范大学学报(自然科学版),2012,25(4):458-464. |
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| 作者姓名： | 苏雅婷 马元柱 袁书琪 石玉 |
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| 作者单位： | 福建师范大学地理科学学院,福建福州,350007 |
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| 基金项目： | 福建省社科“十一五”规划重大项目（20082010） |
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| 摘 要： | 利用同城化的相关研究对旅游同城化和同城化旅游概念进行辨别,分析了同城化背景下＂城内＂旅游城市的相互作用与＂城外＂的旅游作用模式,并依据该背景下的旅游作用模式构建了同城化背景下的旅游营销策略模式,且运用此模式对厦漳泉旅游营销策略进行分析,提出同城化背景下旅游营销策略建议.
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| 关 键 词： | 同城化 旅游营销策略 厦漳泉 |
The Tourism Marking Tactics Research Under the Background of Urban Cohesion Taking Xiazhangquan as an Example |
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| SU Yating,MA Yuanzhu,YUAN Shuqi,SHI Yu.The Tourism Marking Tactics Research Under the Background of Urban Cohesion Taking Xiazhangquan as an Example[J].Journal of Hainan Normal University:Natural Science,2012,25(4):458-464. |
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| Authors: | SU Yating MA Yuanzhu YUAN Shuqi SHI Yu |
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| Institution: | ( College of Geographical Science, Fujian Normal University, Fuzhou 350007, China) |
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| Abstract: | Urban cohesion is a tactic to improve the competitive power of a specific region. The tourism marking tactics will change to a certain extent under this background and situation. This article borrow the ideas from the research on Urban cohesion to discriminate the relative concepts, to analyze the interaction between tourism cities in the ＂in-city＂ and the interaction between ＂in-city＂ and ＂out-city＂, establish the tourism marking tactics mode under urban cohesion background according to the interaction mode, then take Xiazhangquan as an example to analyze the current situation of its tourism making tactics and to put farward some marking tactics suggestions for Xiazhangquan. |
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| Keywords: | urban cohesion tourism marking tactics Xiazhangquan |
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