餐饮业绿色消费的推进策略研究

餐饮业绿色消费在一定程度上具有“窗口指导”意义，有助于推动“两型社会”的形成与发展。餐饮业绿色消费受消费者心理特质、个人特征、社会环境和文化习俗等因素的综合影响。为此要大力强化社会公众在餐饮业绿色消费中的主体作用，不断加强餐饮企业在绿色消费中的载体作用，充分发挥政府部门对绿色消费的规范和引导作用。

Promoting Strategies of Green Consumption in Catering Services

The green construction in catering services is of important effect of ＂window guidance＂. It will facili- tate the formation and development of resource - saving and environment - friendly society. The green construc- tion in catering services is influenced by psychological traits, personal characteristic, social environment and cultural customs. Promoting strategies as following should be essential： to reinforce the subjective role of consumers, to strengthen the carrier function of enterprises, and to give a full play to directing and normative roles of government.