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试论高职院校的“软实力”建设
引用本文:汤汉林.试论高职院校的“软实力”建设[J].理工高教研究,2009,28(3):145-148.
作者姓名:汤汉林
作者单位:漳州职业技术学院,福建,漳州,363000
摘    要:我国高等职业教育进入了内涵式发展阶段.软实力建设成为新时期高职院校办学的重要课题.论文从学校精神、办学理念、办学特色、学校品牌、学校文化、学校形象建设等几方面采阐述高职院校的软实力建设.认为软实力走高职院校综合实力的重要体现,软实力蕴含着极其丰富的"隐性资源",折射着高职院校发展的潜力,最终体现为高职院校对社会的影响力以及对优秀学生的吸引力.

关 键 词:高职院校  软实力  建设

On the Construction of Soft Power of Higher Vocational Colleges
TANG Han-lin.On the Construction of Soft Power of Higher Vocational Colleges[J].Journal of Technology College Education,2009,28(3):145-148.
Authors:TANG Han-lin
Institution:Zhangzhou Vocational and Technical College;Fujian;Zhangzhou 363000
Abstract:China's higher vocational education has been in the intension type of development stage,and the construction of soft power has been an important subject in the new era for the school-running of higher vocational institutions.The construction of soft power of higher vocational colleges is introduced from the following aspects: school spirit,school philosophy,school characteristics,school brand,school culture,and other image-building aspects.The soft power of higher vocational college is an important embodime...
Keywords:high vocational colleges  soft power  construction  
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