| 从营销视角看中国农业产业集群的发展 |
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| 引用本文： | 尤晨,殷向辉.从营销视角看中国农业产业集群的发展[J].漳州师院学报,2007,21(3):17-20. |
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| 作者姓名： | 尤晨 殷向辉 |
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| 作者单位： | 漳州师范学院管理科学系 福建漳州363000(尤晨)，河北经贸大学商学院 河北石家庄050000(殷向辉) |
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| 摘 要： | 农业产业的集群化对区域农业经济发展具有重要意义。从现代市场营销的角度来看,优势产业、区域产业品牌、消费需求、产业集群竞争力和营销活动是农业产业集群管理的重要内容。发展农业产业集群,应树立"营销观念",根据资源禀赋优势进行准确定位,选择正确发展途径,充分发挥区域品牌效应,注重市场需求的引导和驱动力。
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| 关 键 词： | 农业 产业集群 市场营销 |
| 文章编号： | 1004-468X（2007）03-17-04 |
| 修稿时间： | 2007-04-03 |
A Study of the Development of Industrial Clusters in Chinese Agriculture from Marketing Point of View |
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| YOU Chen,YIN Xiang-hui.A Study of the Development of Industrial Clusters in Chinese Agriculture from Marketing Point of View[J].Journal of ZhangZhou Teachers College(Philosophy & Social Sciences),2007,21(3):17-20. |
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| Authors: | YOU Chen YIN Xiang-hui |
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| Abstract: | The agricultural industry cluster,which is a new pattern for the rich-farming-resource region to realize fast development,is the trend of mega-cultural development.It is important to region development.From marketing point of view,advantage industry,regional industrial brand,competition advantages and marketing are important factors of agricultural industry clusters management.In order to develop agricultural industry clusters,we should use marketing theory,find the advantage product,choose right way,and strengthen the brand function.Also,the needs of the customers should be attended. |
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| Keywords: | agriculture industrial clusters marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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