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基于本底趋势理论的汶川震后四川旅游业响应研究
引用本文:纪素姣,史春云,蒋涛.基于本底趋势理论的汶川震后四川旅游业响应研究[J].徐州师范大学学报(自然科学版),2013(4):69-73.
作者姓名:纪素姣  史春云  蒋涛
作者单位:[1]江苏师范大学城市与环境学院,江苏徐州221116 [2]河南省漯河市舞阳中专,河南舞阳462415
基金项目:基金项目:国家自然科学基金资助项目(41101130),江苏省高校“青蓝工程”优秀青年骨干教师项目(10QLG006)
摘    要:依据旅游本底趋势线理论,对汶川震后四川旅游总收入、国内旅游人次及收入、入境旅游人次及收入5个指标的影响进行了定量分析.结果发现,四川l国内旅游市场和入境旅游市场对危机的响应存在差异,入境旅游市场对危机事件的响应更为敏感.震后国内市场恢复较快,入境市场恢复较慢,并揭示了两者在损失量(率)上的差异以及具体的恢复时间.

关 键 词:本底趋势理论  旅游  汶川地震  四川省

Research on response to tourism crisis of Wenchuan earthquake based on background trend-line in Sichuan Province
Ji Sujiao,Shi Chunyun,Jiang Tao.Research on response to tourism crisis of Wenchuan earthquake based on background trend-line in Sichuan Province[J].Journal of Xuzhou Normal University(Natural Science Edition),2013(4):69-73.
Authors:Ji Sujiao  Shi Chunyun  Jiang Tao
Institution:School of Urban & Environmental Sciences,Jiangsu Normal University,Xuzhou 221116,Jiangsu,China 2. Wuyang Technical Secondary School,Wuyang 462415, Henan,China)
Abstract:According to the tourism background trend-line theory, this article quantitatively analyzes the impacts of the earthquake events on the total tourism revenue, domestic tourism numbers, domestic tourism income, inbound tourism numbers and foreign currency earnings in Sichuan Province. The results show that Sichuan domestic tourism market and inbound tourism market response to crisis in different ways. Inbound tourism market is more sensitive to the crisis than domestic tourism market. The domestic market recovered faster than inbound tourism market after earthquake. Then differences of loss amount and loss rate were revealed, so was the specific recovery time.
Keywords:tourism background trend-line theory  tourism  Wenchuan earthquake  Sichuan Province
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