供不应求条件下牛鞭效应的抑制方法

首先分析讨论了供应商在供不应求的情况下应用线性分配机制所导致的牛鞭效应.然后在供不应求的情况下采用基于零售商退货率的历史数据分配法来降低牛鞭效应.如在货物分配中可终止合同,对于那些退货率超过供应商容忍度上限的零售商,供应商采取与其中止合同的方法来进行货物分配;如在货物分配中不能终止合同,供应商可选择抑制高退货率的零售商订单的函数的方法来进行货物分配.这两种方法都可以有效地降低牛鞭效应.

Restraining Bullwhip Effect in Tight Market

Discusses the bullwhip effect resulting from the linear assignment mechanism which the suppliers applied to tight market.Then,the bullwhip effect is available to be restrained by way of a reasonable distribution based on the historical record of retailers' goods return rate.In case the supply contract is terminable and the retailers' return rate exceeds the upper limit of supplier's tolerability,the supplier can terminate the supply contracts in goods distribution.And in case the supply contract is interminable,the supplier can choose the function of retailers' order for goods to restrain the high return rate in goods distribution.The two measures are suggested to take because either one can reduce efficiently the bullwhip effect in tight market under different conditions.