| Bricks and Clicks模式下供应链协调研究 |
| |
| 引用本文： | 曲道钢,郭亚军,姚远.Bricks and Clicks模式下供应链协调研究[J].东北大学学报(自然科学版),2009,30(3):453-456. |
| |
| 作者姓名： | 曲道钢 郭亚军 姚远 |
| |
| 作者单位： | 1. 东北大学工商管理学院,辽宁,沈阳,110004
2. 沈阳工程学院管理工程系,辽宁,沈阳,110136 |
| |
| 摘 要： | 建立了由一个制造商和一个分销商组成的基于电子市场的二级供应链模型,讨论了分销商采用Bricks and Clicks模式分销产品,并在电子渠道进行季节后销售的情况,分析了供应链的契约协调问题及供应链成员的利润情况.研究发现改进的回购契约可以使Bricks and Clicks分销模式下基于电子市场的二级供应链模型达到协调,使分销商的订货量达到供应链最优,并且使供应链成员的利润达到Pareto改进,达到"双赢".最后,通过算例验证了结论.
|
| 关 键 词： | 电子渠道 Bricks and Clicks 供应链协调 回购契约 Pareto改进 |
On the Supply Chain Coordination in the Sales Mode of Bricks and Clicks |
| |
| QU Dao-gang,GUO Ya-jun,YAO Yuan.On the Supply Chain Coordination in the Sales Mode of Bricks and Clicks[J].Journal of Northeastern University(Natural Science),2009,30(3):453-456. |
| |
| Authors: | QU Dao-gang GUO Ya-jun YAO Yuan |
| |
| Institution: | QU Dao-gang1,GUO Ya-jun1,YAO Yuan2(1.School of Business Administration,Northeastern University,Shenyang 110004,China,2.Department of Management Engineering,Shenyang Institute of Engineering,Shenyang 110136,China.) |
| |
| Abstract: | Modeling the E-market-based two-stage supply chain comprising a manufacturer and distributor,how the distributor sells the products in the sales mode of Bricks and Clicks is discussed,and the supply chain coordination and the profit sharing among supply chain members after selling season are analyzed.It was found that the modified buy-back contract enable the E-market-based supply chain to be coordinated in the sales mode of Bricks and Clicks,thus making the ordered quantity of distributor optimum and causi... |
| |
| Keywords: | Bricks and Clicks |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《东北大学学报(自然科学版)》浏览原始摘要信息 |
| 点击此处可从《东北大学学报(自然科学版)》下载免费的PDF全文 |
|
