| 湘鄂渝黔边区旅游产业集群竞争力评价研究 |
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| 引用本文： | 王兆峰,余含,杨卫书.湘鄂渝黔边区旅游产业集群竞争力评价研究[J].吉首大学学报(自然科学版),2012,33(1):98-103. |
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| 作者姓名： | 王兆峰 余含 杨卫书 |
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| 作者单位： | （吉首大学商学院，湖南 吉首 416000） |
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| 基金项目： | 湖南省科技创新团队支持计划项目 |
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| 摘 要： | 旅游产业集群创新是旅游产业集群竞争优势的源泉.分析湘鄂渝黔边区旅游产业集群竞争力影响因子，构建了旅游产业集群竞争力评价指标体系，并以张家界市为例，采用模糊综合评价法对湘鄂渝黔边区旅游产业集群竞争力进行了评价，并提出了提升旅游产业集群竞争力的对策.
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| 关 键 词： | 湘鄂渝黔边区 旅游产业集群 竞争力 评价 |
Competitiveness Evaluation of Tourism Industry Cluster of the Hunan-Hubei-Chongqing-Guizhou Border Region |
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| WANG Zhao-feng,YU Han,YANG Wei-shu.Competitiveness Evaluation of Tourism Industry Cluster of the Hunan-Hubei-Chongqing-Guizhou Border Region[J].Journal of Jishou University(Natural Science Edition),2012,33(1):98-103. |
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| Authors: | WANG Zhao-feng YU Han YANG Wei-shu |
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| Institution: | (Business School,Jishou University,Jishou 416000,Hunan China) |
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| Abstract: | The innovation of tourism industry cluster is the source of its competitive advantage.This paper analyzes the competitiveness factor of tourism industry cluster of the Hunan- Hubei- Chongqing- Guizhou border region,and constructs an evaluation index system.The fuzzy comprehensive evaluation method is used to evaluate the competitiveness of tourism industry cluster of Zhangjiajie City as an example and some strategies are proposed to enhance the competitiveness of tourism industry cluster. |
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| Keywords: | the Hunan-Hubei-Chongqing-Guizhou border region tourism industry cluster competitiveness evaluation |
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