基于知识图谱的我国农产品品牌研究述评

依据科学知识图谱相关理论，利用CiteSpace软件对农产品品牌相关文献进行可视化分析，再利用Netdraw软件描绘主要研究内容的网络关系，对我国农产品品牌研究的热点内容、演进历程和趋势进行分析.结果表明，农产品品牌研究内容主要集中在农产品品牌属性结构及效应、品牌评价、品牌建设运营及区域品牌/地理标志品牌等方面.研究内容的演进路径反映了不同阶段的研究特色，也契合了国家政策调整和经济社会发展需求变化.我国专注于农产品品牌研究的学者和机构较少，学者间或机构间也未建立起紧密的合作关系.未来研究应进一步完善农产品品牌基本理论及研究方法，拓展农产品品牌研究的深度与广度，建立合作紧密的学术研究网络.

A Review of Chinese Agricultural Product Brand Based on Mapping Knowledge Domains

Based on the relevant theories of mapping knowledge domain, the literature concerning Chinese agricultural product brands realized visible analysis by CiteSpace software and the hot element, evolution process and trend of agricultural product brands research were analyzied by Netdraw software which described The results illustrated that the focuses were brands attribute structure and effectiveness, brand evaluation, brand constructin. The evolution path of the research content reflects the characteristics of different stages, which conforms to the adjustment of national policies and changes of economic and social development. There are few scholars and institutions specializing in agricultural products bands research. The close cooperation was not set up among these scholars and institutes. Future research should further improve the basic theory and research method of agricultural products brand, expand the depth and breadth of agricultural products brand research, and establish a close academic research network.