| 广告行为叙事的民俗文化阐释 |
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| 引用本文： | 于凤静.广告行为叙事的民俗文化阐释[J].大连民族学院学报,2006,8(4):100-102. |
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| 作者姓名： | 于凤静 |
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| 作者单位： | 大连民族学院,文法学院,辽宁,大连116605 |
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| 摘 要： | 广告行为叙事与民俗文化具有联动效应.民俗文化不仅是广告行为叙事的必然依托,而且广告行为叙事对民俗文化也具有反作用.
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| 关 键 词： | 广告 行为叙事 民俗文化 |
| 文章编号： | 1009-315X（2006）04-0100-03 |
| 收稿时间： | 2005-12-05 |
| 修稿时间： | 2005-12-05 |
The Interpretation of Folklore Culture on Advertisement Behavior Narration |
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| YU Feng-jing.The Interpretation of Folklore Culture on Advertisement Behavior Narration[J].Journal of Dalian Nationalities University,2006,8(4):100-102. |
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| Authors: | YU Feng-jing |
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| Institution: | College of Chinese and Law Dalian Nationalities University, Dalian Liaoning 116605,China |
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| Abstract: | There is a connected effect between advertisement behavior narration and folklore culture. Folklore culture is the necessary support of advertisement behavior narration. Meanwhile, advertisement behavior narration has a retroaction on folklore culture. |
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| Keywords: | advertisement behavior narration folklore culture |
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