| 网络恶意营销的反思与治理 |
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| 引用本文： | 刘欢.网络恶意营销的反思与治理[J].大连民族学院学报,2015,17(2):146-148. |
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| 作者姓名： | 刘欢 |
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| 作者单位： | 西南大学 西南民族教育与心理研究中心,重庆 400715 |
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| 摘 要： | 对网络恶意营销进行界定分析,指出构建商业伦理是治理网络恶意营销的关键,并尝试从宏观、微观两个层面对商业伦理进行阐释。
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| 关 键 词： | 恶意营销 网络恶意营销 商业伦理 |
Exploration of the Malicious Online Marketing about Taobao Shops |
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| LIU Huan.Exploration of the Malicious Online Marketing about Taobao Shops[J].Journal of Dalian Nationalities University,2015,17(2):146-148. |
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| Authors: | LIU Huan |
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| Institution: | Research Institute for Education and Psychology of Southwestern Ethnic Groups, Southwest University, Chongqing 400715, China |
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| Abstract: | This paper gives a definition of malicious online marketing and states that business ethics is the key to the governance of malicious online marketing and the building of business ethics, as a systematic project, should be dealt with from macroscopic and microscopic aspects. |
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| Keywords: | malicious marketing malicious online marketing business ethics |
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