| 旅顺口区旅游客源市场调查与分析 |
| |
| 引用本文： | 王恒,穆梦玲.旅顺口区旅游客源市场调查与分析[J].大连民族学院学报,2014,16(6):622-624. |
| |
| 作者姓名： | 王恒 穆梦玲 |
| |
| 作者单位： | 辽宁对外经贸学院 旅游管理系,辽宁 大连 116052 |
| |
| 基金项目： | 辽宁省社会科学规划基金项目，辽宁对外经贸学院优秀人才支持计划，国家级大学生创新创业训练计划项目，辽宁省大学生创新创业训练计划项目(201410841000035)。 |
| |
| 摘 要： | 根据客源市场结构的相关理论,结合对大连市旅顺口区旅游客源市场的调查资料,从游客基本特征、游客行为特征以及游客满意度等方面,探讨了本区客源市场的结构特征。在此基础上,提出了客源市场开发对策。
|
| 关 键 词： | 旅游客源市场 调查与分析 旅顺口区 |
Investigation and Analysis of the Tourist Source Market in Lvshunkou District |
| |
| WANG Heng,MU Meng-ling.Investigation and Analysis of the Tourist Source Market in Lvshunkou District[J].Journal of Dalian Nationalities University,2014,16(6):622-624. |
| |
| Authors: | WANG Heng MU Meng-ling |
| |
| Institution: | Department of Tourist Management, Liaoning University of International Business and Economics, Dalian Liaoning 116052,China |
| |
| Abstract: | The author takes lvshunkou district in Dalian city as an example for empirical study. Based on the related theory of tourist market structure, combined with the investigation data of regional tourism source markets, this paper studies the basic characteristics of tourists, the be-havior characteristics of tourists and tourists＆#39; satisfaction and so on, and discusses the structure characteristics of the tourist source market in Lvshunkou district. On this basis, the author offers some strategies for the development of the tourist source market in Lvshunkou district. |
| |
| Keywords: | tourist source market investigation and analysis Lvshunkou district |
| 本文献已被 CNKI 维普 等数据库收录！ |
| 点击此处可从《大连民族学院学报》浏览原始摘要信息 |
| 点击此处可从《大连民族学院学报》下载免费的PDF全文 |
