| 论北京奥运会导入企业识别系统的基本构想 |
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| 引用本文： | 郭立亚.论北京奥运会导入企业识别系统的基本构想[J].西南师范大学学报(自然科学版),2004,29(3):475-478. |
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| 作者姓名： | 郭立亚 |
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| 作者单位： | 西南师范大学,体育学院,重庆,400715 |
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| 摘 要： | 北京奥运会组委会提出"要举办一届历史上最出色的奥运会",导入企业识别系统(CIS),实施北京奥运会形象工程无疑是一个非常重要的举措.文章讨论了北京奥运会导入CIS的价值、CIS的基本程序、CIS的基本原则等问题.
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| 关 键 词： | 北京奥运会 企业识别系统 基本构想 |
| 文章编号： | 1000-5471(2004)03-0475-04 |
| 修稿时间： | 2003年10月20 |
The Basic Assumption of CIS Induction to 2008 Olympic Game in Beijing |
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| GUO Li-yaSchool of Physical,Southwest China Normal University,Chongqing ,China.The Basic Assumption of CIS Induction to 2008 Olympic Game in Beijing[J].Journal of Southwest China Normal University(Natural Science),2004,29(3):475-478. |
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| Authors: | GUO Li-yaSchool of Physical Southwest China Normal University Chongqing China |
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| Institution: | GUO Li-yaSchool of Physical,Southwest China Normal University,Chongqing 400715,China |
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| Abstract: | The committee of Beijing 2008 Olympic Game once advanced that 2008 Olympic Game will be the most remarkable game during the history of modern Olympic games. The induction of CIS to the Image project of Beijing is by no means a very important strategy. This paper mainly deals with such issues on the value of CIS induction, the basic procedure of CIS induction and the basic principles of CIS induction. |
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| Keywords: | 2008 Olympic Game in Beijing corporation identity system basic assumption |
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