| 体育消费心理文化论 |
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| 引用本文： | 徐江.体育消费心理文化论[J].开封大学学报,2001,15(4):60-62,67. |
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| 作者姓名： | 徐江 |
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| 作者单位： | 河南省工商行政管理学校,体育教研室,河南,开封,475004 |
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| 摘 要： | 体育消费是大众生活消费的一个重要方面，但其消费行为受价值观、审美取向、民族性格取向、民族思维方式、民风民俗等文化因素的影响。我们要把握文化与体育消费之间的关系，掌握体育消费的心理和行为表现的深层次规律。
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| 关 键 词： | 体育消费 消费心理 文化 价值观 审美取向 民族性格取向 |
| 文章编号： | 1008-343X(2001)04-0060-03 |
The cultural theory of P.E consumption psychology |
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| XU Jiang.The cultural theory of P.E consumption psychology[J].Journal of Kaifeng University,2001,15(4):60-62,67. |
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| Authors: | XU Jiang |
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| Abstract: | P.E Consumption is an important aspect of mass living consumption . But its consuming behaviour is influenced by value concept, aesthetic appreciation trend, the national character trend, the national thinking pattern. and customs etc. We should grasp the relation between culture and P.E consumption, grasp the further rules that the consuming psychology and behaviour have displayed. |
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| Keywords: | P E consumption consumption psychology culture |
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