| 英汉广告语语体量化对比分析 |
| |
| 引用本文： | 张海燕.英汉广告语语体量化对比分析[J].开封大学学报,2008,22(3). |
| |
| 作者姓名： | 张海燕 |
| |
| 作者单位： | 中原工学院,外语系,河南,郑州,450007 |
| |
| 摘 要： | 选用程雨民32个语体成分中的10个语体成分对从互联网上随机选取的英汉各40条广告语从词汇、语法的层面进行量化分析，并从修辞、句式等角度进行补充量化分析，从而揭示英汉广告语在语言形式和语体风格方面的异同。
|
| 关 键 词： | 广告语 语体 语体成分 量化分析 |
Quantitative Analysis of the Style of English and Chinese Advertisement Language |
| |
| ZHANG Hai-yan.Quantitative Analysis of the Style of English and Chinese Advertisement Language[J].Journal of Kaifeng University,2008,22(3). |
| |
| Authors: | ZHANG Hai-yan |
| |
| Abstract: | This essay makes a quantitative analysis of the style of respectively 40 English and Chinese advertisements chosen from the Internet by using 10 style markers selected from the 32 style markers made by Cheng Yumin and reinforces the quantitative analysis from the angles of rhetoric devices and sentence types,thereby revealing the similarities and differences between English and Chinese advertisement language in language form and style. |
| |
| Keywords: | advertisement language style style marker quantitative analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
