| 浅谈如何正确认识网络媒体的传播特征 |
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| 引用本文： | 吴震华.浅谈如何正确认识网络媒体的传播特征[J].开封大学学报,2001,15(2):56-59. |
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| 作者姓名： | 吴震华 |
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| 作者单位： | 广州大学学报编辑部, |
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| 摘 要： | 网络媒体的交互性，个性化传播从理论上，技术上来说是完全可能的，但实践中却并不能达到完全可行，一味强调网络媒体信息传播的交互性，个性化，是脱离社会现实的。
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| 关 键 词： | 网络媒体 传播特征 交互性 个性化 |
| 文章编号： | 1008-343X(2001)01-0056-04 |
| 修稿时间： | 2001年1月3日 |
A Talk on Correct Understanding the Transmitting Characteristics of Network Medium |
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| WU Zhen_hua.A Talk on Correct Understanding the Transmitting Characteristics of Network Medium[J].Journal of Kaifeng University,2001,15(2):56-59. |
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| Authors: | WU Zhen_hua |
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| Abstract: | Characteritics of lateral communication and individualized transmission of network medium are fully possible on theoretical and technological of view. However, they are not fully possible on practice. Merely emphasizing these two transmitting characteristics runs on the contrary to the social reality. |
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| Keywords: | network medium transmitting characteristic lateral communication individualized transmission |
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