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论强化受众意识对高校校报改革的重要意义
引用本文:管恩森.论强化受众意识对高校校报改革的重要意义[J].开封大学学报,2002,16(1):70-73.
作者姓名:管恩森
作者单位:山东大学威海分校,校报编辑部,山东,威海,264209
摘    要:在新闻传播已经由以传者为中心向以受众为中心转型后,高校校报应强化受众意识,认真研究校报受众不同于社会报刊受众的独异的特征和需求,积极推进校报新闻改革,建立与受众的互动联系,提高校报的文化品位和新闻价值。

关 键 词:受众意识  校报改革  高校校报  新闻改革  文化品位  新闻价值
文章编号:1008-343(2002)01-0070-04
修稿时间:2001年5月27日

On importance of readers receiving consciousness to the reforms of university newspapers
GUAN En_sen.On importance of readers receiving consciousness to the reforms of university newspapers[J].Journal of Kaifeng University,2002,16(1):70-73.
Authors:GUAN En_sen
Abstract:After the center of news propagation was transferred from propagators to readers , university newspapers should put the emphasis on readers consciousness and study its unique characters and requisitions compared to that in social newspapers and periodicals. At the same time , we should give great impetus to the reforms of university newspapers ; set up interactive relationship between propagators and readers ; improve the cultural grade and news value of the university newspapers.
Keywords:readers  consciousness  reforms  of  university  newspapers  
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