| 企业营销组织预警管理指标体系初探 |
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| 引用本文： | 高凤彦,赵建华.企业营销组织预警管理指标体系初探[J].河北科技大学学报,1999,20(2):83-86. |
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| 作者姓名： | 高凤彦 赵建华 |
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| 作者单位： | 河北科技大学生物科学与工程系,石家庄,050018 |
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| 摘 要： | 将企业营销组织管理风险归纳为营销逆境、营销波动和营销失误三大类，建立了企业营销组织预警管理指标体系，着重给出了主观指标的获取方法，并根据实际数据做了简单应用
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| 关 键 词： | 企业 营销 预警 指标 |
Study on Forewarning Management Index System of Enterprise Marketing Organization |
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| Gao Fengyan,Zhao Jianhua.Study on Forewarning Management Index System of Enterprise Marketing Organization[J].Journal of Hebei University of Science and Technology,1999,20(2):83-86. |
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| Authors: | Gao Fengyan Zhao Jianhua |
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| Abstract: | The risk of enterprise marketing organization is summarized into 3 types of marketing adverse circumstance,marketing fluctuation and marketing error.It sets up forewarning management index system of enterprise marketing organization,emphatically points out the winning way of the subjective index and makes simple application by the practical data. |
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| Keywords: | enterprise marketing forewarring index |
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