高校学报品牌建设与经营刍议

高校学报长期以来奉行的＂内向型＂和＂非营利性＂定位是导致其对＂品牌＂认识不足、品牌建设和品牌经营严重滞后的重要原因。随着高校学报改革的深入,竞争在所难免,而品牌竞争必将是所有竞争活动中的核心。本文从高校学报品牌建设与经营的角度对如何打造具有较高知名度的高校学报品牌进行了一定程度的分析,以期对建立高校学报之间公平有序的竞争秩序有所裨益。

On the Brand Establishment and Management of University Journals

University journal has long followed the policy of being internal-oriented and being non-profitable,which has great impact on the understanding of the brand and brand construction.As the deepening of the university journal reform,brand competition has become the focus.This paper tends to analyze how to boost the popularity of university journals brand according to the brand construction and management,expecting to be helpful for the fair and orderly competition among university journals.