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论川渝地区天然气产输销一体化的地位与作用——以联网营销为分析视角
引用本文:王良锦,孙开俊,朱怡,严曦.论川渝地区天然气产输销一体化的地位与作用——以联网营销为分析视角[J].重庆三峡学院学报,2012(4):56-58.
作者姓名:王良锦  孙开俊  朱怡  严曦
作者单位:1. 中国石油西南油气田公司,四川成都610051
2. 中国石油西南油气田公司川中油气矿,四川遂宁629001
摘    要:当前,联网营销已经成为我国天然气营销的显著特征,联网营销对天然气产输销一体化营销模式产业链协调功能、资源优化配置功能和促进市场供需平衡功能等提出了更高要求,迫切需要进一步强化和完善产输销一体化营销模式

关 键 词:天然气  产输销  一体化  地位与作用  联网营销

A Research on Status and Function of the Integration Model of Natural Gas Production,Transportation and Marketing: The Perspective of Gas Pipeline Networked Marketing
WANG Liangjin,SUN Kaijun,ZHU Yi,YAN Xi.A Research on Status and Function of the Integration Model of Natural Gas Production,Transportation and Marketing: The Perspective of Gas Pipeline Networked Marketing[J].JOurnal of Chongqing Three Gorges University,2012(4):56-58.
Authors:WANG Liangjin  SUN Kaijun  ZHU Yi  YAN Xi
Institution:1.Southwest Oil & Gasfield Company,PetroChina,Chengdu,Si Chuan 610051; 2.Central Sichuan Oil Gas Mineral of Southwest Oil & Gasfield Company,PetroChina,Suining,Si Chuan 629001)
Abstract:In recent years,natural gas pipeline networking marketing has become the remarkable characteristics of China’s natural gas marketing,which claims a higher requirement for integration model of gas production,transportation and marketing,especially in the following three kinds of functions: the function of promoting the harmonious development of the industrial chain,the function of promoting optimal allocation of resources,the function of promoting demand and supply balance of the market.Therefore,further intensification and bettering of the integration model of production,transportation and marketing is in urgent need at present.
Keywords:natural gas  production-transportation-marketing  integration  status and function  pipeline networking marketing
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