基于城市意象理论的广州大学城形象优化研究

通过意象调查，调查结果显示广州大学城形象有待完善.在凯文林奇的城市意象理论基础上，围绕大学城的七个意象要素，提出优化广州大学城形象的建议:发挥滨水岸线长的优势，突出岛的意象; 建环中心湖建筑群，强化城市中心形象，建入口标志雕塑，突显大学城精神; 创造丰富的节点，采用复合化功能分区; 加快资源的共享，将校区与保留村的建设结合起来，促进大学城的和谐发展; 创设有趣便捷的街道，增强大学城的可读性; 着力营造校园文化广场，保持地方文化的可持续性，创设文化大学城.

A STUDY ON OPTIMIZING THE IMAGE OF GUANGZHOU COLLEGE TOWN IN VIEW OF

This study intends to elicit the image of Guangzhou College Town by a image survey. The survey indicates that the image of Guangzhou College Town is needed to be improved. In view of the City Image theory of Kevin Lynch, to the constitution of an impressive image and readability of landscape for the college town, seven aspects of subjections are put forward: to take the advantages of long coastline to highlight the image of the island; to construct the architectural buildings around the center lake and the landmark of entrance as to reinforce the central image and the spirit of the town; to create rich nodes and use compound functional areas; to accelerate the pace of resources-sharing and unity the designing of the campus and the villages as to form an uniform image; to create interesting and convenient streets as to enhance the readability of the town; to build campus culture plaza and maintain the sustainability of local culture as to form a cultural college town.