基于计划行为理论的传统村落非物质文化景观基因学校传承机制研究——以通道县为例

以通道县9所小学为案例，选取学生传承人作为研究对象。基于计划行为理论，在对访谈文本数据逐级扎根编码的基础上，提炼出传统村落非物质文化景观基因学生传承行为的影响因素，从而构建并阐述传统村落非物质文化景观基因学生传承行为的影响机制模型。研究发现:传统村落非物质文化景观基因学校传承的过程中，学生传承人的传承行为受传承态度、主观规范和知觉行为控制3个维度的共同影响；传承态度由工具态度和符号态度共同构成；主观规范由学校强制规范、同学示范规范、学生个人规范、父母示范规范共同构成；知觉行为控制由自我效能感、外部控制力共同构成。研究结果不仅丰富了景观基因理论，还为推动传统村落非物质文化景观基因的学校传承提供实践方向。

The Mechanism of School Inheritance of the Intangible Cultural Landscape Gene of Traditional Villages in the Perspective of the Theory of Planned Behavior: A Case Study of Tongdao County

9 village schools for the inheritance of landscape genes of intangible culture in Tongdao County are taken as the case sites and the student inheritors are selected as the research objects. Following the theory of planned behavior, the factors influencing the inheritance behavior of the students are figured out through the level-by-level rooting and coding of the interview text data so as to construct and elaborate the model of the mechanism of the inheritance behavior of the students in the traditional villages. As the result reveals, the students' inheritance behavior in the process of inheritance study of the landscape gene of intangible culture in the traditional villages are mainly influenced by inheritance attitude, subjective norm and perceived behavioral control. The attitude is composed of instrumental attitude and symbolic attitude; the subjective norm is composed of school norm, peer norm, self norm, and parental norm; and the perceived behavior control is composed of self-efficacy and external controllability. The result not only enriches the landscape gene theory but also provides practical directions for promoting the school inheritance of landscape genes of intangible culture in traditional villages.