心理因素在价格构成中的作用研究

随着中国市场经济逐步发展，中国与世界经济往来日益加深，研究和运用市场价格机制，对政府的宏观管理、企业的运营、公民的日常生活均具有更突出的意义。从心理的角度对价格现象进行分析，可以发现人的意愿、情绪、期望、偏向、满足以及处境等会对价格产生影响，提出人的心理因素是价格的决定性因素的观点。

Research on Psychological Factors in the Prices of the Role

With the progressive development of China＇s market economy, China and the world＇s deepening economic ties, research and use of the market price mechanism on the government＇s macro-management, enterprise operations, the daily lives of citizens are more prominent significance. From a psychological point of view of the situation analysis of prices, we find that the traditional economic factors, such as labor, capital, rent, production costs, currency values, interest, supply and demand, the effectiveness of, such as scarcity, and sometimes does not have an impact on prices, while the traditional economic Sometimes factors outside factors will have an impact on prices, such as the wishes of people, emotions, expectations, preference, satisfaction, and other circumstances, the people of the psychological factors are the decisive factor in the price of the opinion.