民间“五彩”观的原始内涵在包装色彩中的应用

原始艺术与民间美术有着血缘般的关系。其最为活跃的因素就是色彩。民间美术中的＂五彩＂专指青、赤、黄、白、黑五色。民间＂五彩＂是原始色彩观的延续和发展,其艺术表现特征以及观念、设色的形成及社会文化象征内涵一脉相承。当前,众多地域特色产品的包装设计呈现出商业化的格式设计,忽视本土艺术发展的继承性问题。民间色彩＂五彩＂观既幼稚又成熟、既强烈又质朴的情感对增强设计色彩本土化有积极意义。

The Application of Folk Color Concept in the Color of Packaging

The primitive art and the folk fine arts have the blood relationship relations.It most active factor is a color.In folk fine arts ＂all colors＂： Specially refers to blue,red,yellow,white,the black five colors.The folk ＂all colors＂ are the primitive color view extension and the development,its artistic performance characteristic as well as idea,tinting the formation origin and the social culture symbol connotation inherits.The current packing design has many problems with the color,mentioned again the folk ＂all colors＂ the view to designs the localization to have the positive sense.