| 消费券在体育健身娱乐消费市场使用的可行性探析 |
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| 引用本文： | 上俊峰,楚英兰.消费券在体育健身娱乐消费市场使用的可行性探析[J].韶关学院学报,2012,33(6):58-62. |
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| 作者姓名： | 上俊峰 楚英兰 |
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| 作者单位： | 1. 广东省体育科学研究所,广东广州,510663
2. 韶关学院体育学院,广东韶关,512005 |
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| 摘 要： | 从理论方面探讨现阶段体育健身消费市场发展的有利条件,借鉴各国政府为了提振经济,刺激消费市场加强购买力向市民发放消费券的形式,作者提出由政府推广体育健身娱乐消费券来刺激体育健身娱乐消费市场,从而为提振体育健身娱乐消费市场提供坚实的物质基础.
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| 关 键 词： | 消费券 体育健身娱乐消费 可行性探析 |
Possibilities analysis of the use of consumption coupons in fitness and recreation consumer market |
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| SHANG Jun-feng
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CHU Yin-lan.Possibilities analysis of the use of consumption coupons in fitness and recreation consumer market[J].Journal of Shaoguan University(Social Science Edition),2012,33(6):58-62. |
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| Authors: | SHANG Jun-feng CHU Yin-lan |
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| Institution: | SHANG Jun-feng,CHU Yin-lan(1.Guangdong Institute of Sport Science,Guangzhou 510663,Guangdong,China;2.College of Physical Education,Shaoguan University,Shaoguan 512005,Guangdong,China) |
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| Abstract: | With the method of qualitative the paper proposed the use of consumption coupons in fitness and recreation consumer market in the advantage condition of the rapid sports industry expanding speed.The government promotes fitness and recreation coupons to boost the consumer market and provide a solid material foundation for the development of sports industry. |
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| Keywords: | coupon fitness and recreation consumer market possibilities analysis |
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