| 青岛市都市旅游产品的RMP（昂谱）分析 |
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| 引用本文： | 李堃.青岛市都市旅游产品的RMP（昂谱）分析[J].南昌职业技术师范学院学报,2008(3):29-32. |
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| 作者姓名： | 李堃 |
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| 作者单位： | 华东师范大学商学院,上海市,200241 |
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| 摘 要： | 随着现代城市的发展及其功能的完善，都市旅游现象表现得越来越突出。本文分析了都市旅游产品的设计，应该从资源（Resoufce）、市场（Market）和产品（Pmduct）三个方面来进行评价论证，并将这一模式运用于青岛市都市旅游产品的深度开发中。
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| 关 键 词： | 都市旅游 RMP分析 青岛 |
RMP Analysis of Qingdao City's Tourism Products |
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| Li Kun.RMP Analysis of Qingdao City's Tourism Products[J].Journal of Nanchang Vocational & Technical Techers' College,2008(3):29-32. |
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| Authors: | Li Kun |
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| Institution: | Li Kun (East China Normal University, Shanghai 200241, P.R China) |
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| Abstract: | With the development of modem cities and the improvement of its function, the urban tourism performance becomes an increasingly prominent phenomenon. This paper analyses the urban tourism product design, and holds that we should evaluate it from the three aspects of resources, the marketand products. And the mode should be used in the development of the city tourism products . |
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| Keywords: | urban tourism RMP analysis Qingdao |
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