| 试论公共关系如何为实施名牌战略服务 |
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| 引用本文： | 曹向红,周筱艳.试论公共关系如何为实施名牌战略服务[J].南昌职业技术师范学院学报,2005(2):24-27. |
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| 作者姓名： | 曹向红 周筱艳 |
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| 作者单位： | 江西司法警官职业学院,南昌市,330013 |
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| 摘 要： | 实施名牌战略是我国发展民族经济的必由之路。公共关系可从名牌战略的理论研究、组织知名度和美誉度的提高、信息收集和市场调查及化解组织各项危机方面为实施名牌战略提供各项服务。
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| 关 键 词： | 公共关系 名牌战略 服务 |
| 文章编号： | 1007-3558(2005)02-0024-04 |
| 修稿时间： | 2004年12月24 |
On How the Science of Public Relations Serves for the Famous Brand Strategy |
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| Cao Xianghong,ZHOU Xiaoyan.On How the Science of Public Relations Serves for the Famous Brand Strategy[J].Journal of Nanchang Vocational & Technical Techers' College,2005(2):24-27. |
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| Authors: | Cao Xianghong ZHOU Xiaoyan |
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| Abstract: | To carry out the famous brand strategy is the way we must follow in the development of our national economy. The science of public relations can be used to serve for the implement of famous brand strategy in the theoretical research, the fame of organizations, the rising of prestige, the information collection, the investigation of markets and the diminution of imminent danger in organizations. |
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| Keywords: | public relations famous brand strategy service |
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