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地方特色文化创意化路径研究——以江西为个案
引用本文:何发甦,巫过房.地方特色文化创意化路径研究——以江西为个案[J].南昌职业技术师范学院学报,2013(5):47-53.
作者姓名:何发甦  巫过房
作者单位:[1]江西科技师范大学,江西南昌330038 [2]赣南教育学院,江西赣州341000
基金项目:本文系江西高校人文社科规划项目"地方特色文化创意化研究——以江西为个案(ZGW1010)"成果之一.
摘    要:打造江西的文化品牌必须重视江西历史文化名人的创意开发,其创意化可以遵循如此路径:其一,就江西区域历史文化名人的影响力做出调查.其二,对相关历史文化名人在文学、绘画、雕塑、音乐、影视、动漫等各门艺术作出搜集整理与创作.其三,精心选择重点打造江西区域文化的名片,有选择地规划建设历史文化名人主题公园.其四,重视新兴媒介的传播宣传作用.

关 键 词:文化品牌  江西历史文化名人  创意化

Study of Creative Path of Local Characteristic Culture——Taking Jiangxi as a Case
He Fasu Wu Guofang.Study of Creative Path of Local Characteristic Culture——Taking Jiangxi as a Case[J].Journal of Nanchang Vocational & Technical Techers' College,2013(5):47-53.
Authors:He Fasu Wu Guofang
Institution:He Fasu Wu Guofang(Jiangxi Science &Technology Normal University, Nanchang 330038, P.R. China; Gannan College of Education, Ganzhou 341000, P.R. China)
Abstract:to build a culture brand Jiangxi must pay attention to the creative development of Jiangxi historical and cultural celebrities. The characteristic culture creation of Jiangxi can follow this path: firstly, to make an survey of the celebrities' influence in Jiangxi history and culture; secondly, to collect and create historical and cultural celebrities in literature, painting, sculpture, music, film and television, animation and other art; thirdly, to select carefully the key points to make Jiangxi business card of the regional culture, and to plan and construct theme parks of the celebrities in Jiangxi history and culture; fourthly, to pay attention to the propaganda role of emerging media.
Keywords:culture brand  the celebrities in Jiangxi history and culture  creative
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