两岸善意传播的文化障碍与对策

透过2005年连战访问西安后宰门小学和2011年陈光标在台湾高调行善两个案例，从语言、表现形式等方面分析导致两岸善意得不到有效传播的文化原因：中国大陆比较侧重长远的民族利益，而台湾相对注重直接的局部的利益；大陆表达方式的热情直率而台湾的含蓄委婉，等等。指出日本文化和西方文明对台湾文化的影响在一定程度上导致了两岸在文化取向和价值观方面的差异，并建议采取“入乡随俗”、增强民族文化认同等对策和具体措施，以推动两岸关系的良性发展。

Communication Barriers between Taiwan and Mainland China and their Solutions

Based on the analyses of Lian Zhan＇s visit to a primary school in Xi＇an in 2005 and Chen Guangbiao＇s charity tour to Taiwan in 2011, this research paper examines the cultural causes of ineffective communication of research＇s findings goodwill between Taiwan and Mainland from perspectives of language and expression. The are as follows： Mainland focuses on the long-term national benefit, while Taiwan emphasizes its immediate interest; Mainland is more direct in expressing their hospitality, while Taiwan is comparatively indirect and pays more attention to the etiquette. The paper further points out that the Japanese culture and the influence of western civilization on Taiwan are, to certain extent, the main reasons for the different culture orientation and value between Taiwan Romans do＂ as well as strengthening and Mainland. Finally, the paper the national cultural identity so as recommends ＂When in Roman, do as to build better cross-strait relations.