论消费时代"节约"的社会价值

在消费时代繁荣消费生活的表象下蕴藏着诸多深层的社会危机：可持续发展的困境、消费的民主化假象对民众的蒙蔽、传统文化和道德信仰的危机、社会和谐发展的障碍、人的生活意义的迷失等。审视现代社会新节约观，它具有更为丰富的内涵：以人为本、以节约资源为重点、倡导合宜消费以及在满足人们不断增长的消费需求的同时，努力实现经济社会的可持续发展。在现代生活语境中，必须倡导新型的节约观，高扬“节约”所蕴含的社会价值，以应对消费主义的冲击和消费时代的社会危机。

Consume Era: The Social Value Of Saving

In the consume era, there are deep-seated social crises under the surface of the flourishing consume life： difficulty for sustainable development, the false democracy of consumption meant to blind the general public, the crisis for the traditional culture and morals, the obstruction to harmonious society, and the lost values and meaning of life. The contemporary views of saving is humanity oriented, energy-saving oriented, and rational consumption advocated, all together to realize the sustainable development of the economic society to withstand the social crisis in the consume era.