| 对联的公关功能和写作技巧 |
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| 引用本文： | 宗世海.对联的公关功能和写作技巧[J].东莞理工学院学报,1997(1). |
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| 作者姓名： | 宗世海 |
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| 作者单位： | 东莞理工学院中文系!东莞市城区步步高，511700 |
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| 摘 要： | 建立信誉，塑造形象是公共实务的基本目标，而用对联为公关工作服务则是中国公关实务的一大特色。本文对公关对联的含义、功能和常见修辞手法做一总结，以求丰富公共学理论，并对今后的公共实践提供指导。
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| 关 键 词： | 公关实务 对联 修辞 |
ANTITHETICAL COUPLETS'S ROLE IN PUBLIC RELATIONS AND ITS' WRITING TECHNIQUES |
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| Zong Shihai.ANTITHETICAL COUPLETS''''S ROLE IN PUBLIC RELATIONS AND ITS'''' WRITING TECHNIQUES[J].Journal of Dongguan Institute of Technology,1997(1). |
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| Authors: | Zong Shihai |
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| Institution: | Chinese Department of Dongguan Institute of Technology |
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| Abstract: | Establishing a reputation and building up a public image is the aim in public relationspractices, and the application of antithetical couplets is one of the features in public relations practces inChina. The author tries to make a summary about the definition of public relations antithetcal couplets,its' function and rhetorical figures in order to enrich the public reations theory and guide those peoplewho do the public relations work. |
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| Keywords: | Public relations practices antithetical couplets rhetoric |
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