企业参与电子市场的影响因素研究

电子市场近年来在我国发展迅速,但是中小企业整体采用率还不高,研究企业参与电子市场的影响因素对市场的生存和发展具有重要意义。通过实证研究发现,规范同化与政府促进对企业是否选择进入电子市场有直接影响,而其他因素在中国环境下重要性并未体现。

A Study of the Influencing Factors of the Electronic Marketplace Adoption

Although the electronic marketplace develops rapidly in our country in recent years,the whole adoption ratio is still very low in SMEs.Study of the influencing factors of the electronic marketplace adoption is of great importance for the survival and development of the market.It is also found through the empirical study that,norm assimilation and government promotion have direct effect the enterprises＇ decision of entrance to electronic marketplace,while the importance of other factors is not reflected in Chinese context.