| 在位企业与进入企业的广告、价格决策分析 |
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| 引用本文： | 梁云,左小德.在位企业与进入企业的广告、价格决策分析[J].暨南大学学报,2005,26(5):612-616. |
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| 作者姓名： | 梁云 左小德 |
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| 作者单位： | 1. 广东金融学院工商管理系,广东,广州,510520
2. 暨南大学企业管理系,广东,广州,510632 |
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| 摘 要： | 在广告策略与价格策略的联系中，讨论了行业内的在位企业与行业外的进入企业对广告与价格两种竞争手段的组合运用．从数量的角度分析了在位企业与进入企业各自的价格、广告调整的幅度，以取得最优经济效益．
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| 关 键 词： | 广告 价格 价格决策 |
| 文章编号： | 1000-9965(2005)05-0612-05 |
| 收稿时间： | 07 14 2004 12:00AM |
| 修稿时间： | 2004年7月14日 |
Study on the advertisement/price decision analysis of inside and entry enterprises |
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| LIANG Yun,ZUO Xiao-de.Study on the advertisement/price decision analysis of inside and entry enterprises[J].Journal of Jinan University(Natural Science & Medicine Edition),2005,26(5):612-616. |
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| Authors: | LIANG Yun ZUO Xiao-de |
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| Institution: | 1. Department of Business Management, Guangdong University of Finance, Guangzhou 510520,China; 2. Depamnent of Business Administration, Jinan University, Guangzhou 510632, China |
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| Abstract: | In discussing the relationship between advertise and price polices, the combination policies of advertise and price are studied for both inside and entry enterprises of the industry. How to handle the advertising and price policy conjugation during entry to industry to maximize profit is also discussed. |
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| Keywords: | advertisement price price decision-making |
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