| 双寡头垄断市场下的企业广告竞争分析 |
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| 引用本文： | 左小德.双寡头垄断市场下的企业广告竞争分析[J].暨南大学学报,2006,27(1):43-49. |
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| 作者姓名： | 左小德 |
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| 作者单位： | 暨南大学企业管理系,广东,广州,510632 |
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| 摘 要： | 利用线性函数模型对双寡头垄断市场下企业广告竞争进行研究.从理论上证明了,为作出最佳决定,在完全信息动态条件下进入企业控制渗透成本可以达到和在位企业同样的广告效果,而在不完全信息静态条件下,在位企业可以凭借信息不对称优势节约广告成本.在位企业根据渗透成本概率的高低选择广告决策.
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| 关 键 词： | 双寡头 垄断 广告 不完全信息 |
| 文章编号： | 1000-9965(2006)01-0043-07 |
| 修稿时间： | 2005年7月14日 |
Advertisement competition decision making analysis for double oligarchies monopolization market |
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| ZUO Xiao-de.Advertisement competition decision making analysis for double oligarchies monopolization market[J].Journal of Jinan University(Natural Science & Medicine Edition),2006,27(1):43-49. |
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| Authors: | ZUO Xiao-de |
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| Abstract: | Advertisement competition is studied under the monopolizing of double oligarchies by a linear model.In order to get the best decision,the entry enterprise should control its percolate cost under the conditions of dynamic perfect information.The entered enterprise should conserve its advertisement cost under the situation of stationary imperfect information and select its optimization advertisement decision according to the probability of percolate cost under the situation of dynamic imperfect information. |
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| Keywords: | double oligarchies monopolization advertisement imperfect information |
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