| 论体育产品生产企业的品牌营销战略 |
| |
| 引用本文： | 刘丽虹.论体育产品生产企业的品牌营销战略[J].太原科技大学学报,2007,28(2):100-102. |
| |
| 作者姓名： | 刘丽虹 |
| |
| 作者单位： | 太原科技大学体育系,太原,030024 |
| |
| 摘 要： | 在现代体育市场营销过程中，品牌营销是一个十分重要并应引起各经营实体和广大体育市场经营实践工作者重视的经营战略问题。运用品牌营销理论论述了企业在体育市场中的品牌营销战略，旨在强化体育产品生产企业的品牌意识，发挥品牌优势，繁荣体育经济。
|
| 关 键 词： | 品牌 品牌营销 体育市场 |
| 文章编号： | 1673-2057（2007）02-0100-03 |
| 收稿时间： | 2006-09-25 |
| 修稿时间： | 2006年9月25日 |
The Strategy of Brand Marketing of Enterprises in Sports Products |
| |
| LIU Li-hong.The Strategy of Brand Marketing of Enterprises in Sports Products[J].Journal of Taiyuan University of Science and Technology,2007,28(2):100-102. |
| |
| Authors: | LIU Li-hong |
| |
| Abstract: | In modem sports marketing, brand marketing is a very important strategy problem that is worth the focus of every operating entity and practicing person in the wide sports market management. The basic theories of brand marketing has been applied to depict brand marketing strategy of enterprises in sports market, which aims at developing the brand consciousness of such enterprises in sports products, making full use of the advantages of brand and flourishing physical economy. |
| |
| Keywords: | brand brand marketing sports market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
